Chinese consumers can save spend when they choose apps that offer subsidies or Hongbao, coupon nowadays. In the internet times, many apps would provide subsidies to acquire users, which further changes people’s lifestyle in China. Tencent carried out a survey about consumers’ long term behavior about apps with subsidies offers and those without subsidies. 50% of respondents will keep taxi app after it stopped offering subsidies in China.
As of 30 September 2014, the number of China taxi app users was 154 million. Didi Taix app’s users exceeded 100 million in 2014. The total subsidies were over RMB1.4 billion(US$227.08 million). Besides, during double 12 (12 December), Didi Taxi app offered RMB130 million and Kuaidi Taxi app poffered RMB180 million in subsidies. At present, the research shows taxi app is the most used app with subsidies.
Take-out apps accounted for 20.8% of all the apps with subsidies in 2015. The competition among take-out apps started in the second half of 2014. The most users were students from colleges according to Tencent’s research in 2014.
Only 7.6% respondents use special vehicle apps. They can provide 20 yuan or 50 yuan in a single trade while the number of such app users is not so big.
40.8% respondents know apps with subsidies from friends’ shared news. Major apps are promoted with subsidies online in 2015.
Over 80% respondents use apps for getting subsidies in 2015.
31.2% respondents feel satisfied with apps. Only 16.4% feel not so content with such apps as they use them only to get the subsidies only.
Nearly 50% respondents will keep the apps after subsidies offer ended.