In Q1 2015, the total transaction value of China e-commerce market exceeded RMB3.48 trillion (USD$567.49 billion) with an increase of 10.1% YoY and 23.8% QoQ. In accordance with China B2B market and online shopping market in Q1 2015, e-commerce market had slowed its YoY growth. Besides, it is now evolving into a new stage.
According to data of iResearch, enterprises e-commerce accounted for 75.5% and small and medium e-commerce transaction represented 46.5%. Online shopping’s market share increased from 18.5% in Q1 2014 to 21.8% in Q1 2015.
Online travel is becoming a hot tendency as rapid development on mobile device and enterprises’ subsidy in China.
Also read: China B2B E-commerce Market in Q1 2015