The total transactions of China online travel market reached 94.76 billion yuan (USD 15.28 billion) in Q1 2015, an increase of 51.3% YoY or 9.4% QoQ.
Offers from China online travel providers such as Ctrip and Qunar have extended to provide more on “things to do” in travel destinations. China online trave providers have also expanded to provide lifestyle offers such as food delivery, movie ticketing and car renting.
Ctrip and Qunar in total accounted for over half of China’s online travel market by total transaction values. Alitrip, Alibaba’s ambition in China online travel market only launched in October 2014, already grabbed over 10% of China’s online travel market.
71.3% of China online travel market transactions came from transportation online booking.