Xiaomi app store saw 20 billion app downloads in H1 2015, and the highest app downloads in a single day was more than 85 million, which took the leading position among China’s app stores.
App download in Xiaomi app store totaled 20 billion in H1 2015, nearly three times more than the same period last year. In Q2 2015, Xiaomi was the top smartphone vendor in China’s market.
Apart from faithful Xiaomi and MIUI users, one main secret of Xiaomi app store was its ever improving apps. In this half, newly uploaded apps covers education, shopping, video and music, health care, tools, lifestyle, entertainment, news, reading, social communication, sports, financing and others.
Downloads of apps reflected vertical markets. In the car calling market, Kuaidi and Didi shared the market in H1 2014. After merging, Kuaidi and Didi totaled 81% of the market, followed by Uber China (18%). Uber formally entered China in Feb 2014, however, policies and different situation made it unharmonious with the Chinese market.
Food delivery app market was shared in H1 2014 by Ele (35%), Meituan (34%) and Taodiandian (26%). In 2015, a new force rose: food-delivery app of Baidu, Baidu Waimai with 12%. As competitors between Alibaba and Baidu, Taodiandian lost 20% of downloads in half a year. Meituan merged with Dianping in Oct 2015; a market dominating player remains unclear.
App downloads were also influenced by holidays and events such as June 18th which is the ten years founding anniversary of Jingdong; thus many goods were on large discounts. On June 18th, downloads of Jingdong increased sharply which was nearly 2.5 times more than the total downloads before June 18th this year.
MIUI 7 was released on August 13, and the new version of Xiaomi app store would be put into use. Google Play recently announced downloads of 500 million while Apple App Store reached 25 billion.
Also read: China Online Shopping Insights in 2014