Xiaomi launched multiple smart devices this week including several smartphones (Mi CC9 Pro, Mi Note 10, Redmi Note 8T), smart watch Mi Watch, and Mi TV 5.
Xiami News, Trends & Insights
Xiaomi is a Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, WeChat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
Xiaomi’s monthly active users (“MAU”) of MIUI reached 278.7 million, an increase of 34.7% YoY. AI assistant “ Xiao’ai ” had 49.9 million MAU; Xiaomi ranked 4th globally in terms of smartphone shipments; and, global shipments of its smart TVs reached 2.7 million units.
Smartphone shipments in China remained at 98 million units in the second quarter of 2019, down 6% from the same period last year according to data from IDC. This was better than expectations of a 9% contraction.
The combined market share of the top four Chinese mobile brands’ active devices, including Huawei, Oppo, Vivo, and Xiaomi, further grew to 65.7% in Q2 2019, according to data from QuestMobile. Huawei’s market share increased to 21.63% from 17% a year ago while Apple’s share dropped to 23.51% from 25.5%. The loyalty of iPhone fans […]
Over the recent years, smart products appeared in many daily life scenarios, smart home living, including smart TV, vacuum robot, smart lock, and smart speakers, are expected to receive good market recognition in 2019.
Youpin is where Xiaomi’s aspirations for extending the boundaries of its core business lies. Its product categories have been extended from core products smartphone and TV to ecological chain companies – air purifier and self-balancing scooters kind of products. Now, it has become an independent quality e-commerce platform selling a variety of products including mattress […]
Nine brands entered the BrandZ™ Global Top 100 2019 as newcomers, the greatest number of newcomers since 2015. The make-up of the newcomers also demonstrates some of the drivers of volatility. Six of the nine newcomer brands come from Asia, including four Chinese brands. Six brands are in technology or technology-related categories, and several brands […]
In the first quarter of 2019, Xiaomi recorded RMB43.8 billion in revenue, representing an increase of 27.2% over the corresponding period of 2018. Profit for Q1 2019 grew to RMB3.2 billion and Adjusted Net Profit grew 22.4% year-on-year to RMB2.1 billion.
The total brand value grows a record 30% to US$889.7 billion. Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ™ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar in Beijing, having grown its brand value by 59% year-on-year to US$141 billion.
Shipments of wearable devices totaled 73.21 million units in 2018, up from 28.5% a year ago, which is expected to reach 120 million units by 2023. Combined shares of the top 5 vendors led by Xiaomi, Huawei, and Apple increased to 57.6%. In China, shipments of wearable devices reached 22.69 million units in Q4 2018, […]
Awareness of Chinese brands in international markets has declined over the past three years. The “Brand Power” of leading Chinese brands is up 15% year-on-year, compared with 5% growth last year. “Brand Power” is rising fastest in Japan, France, and Spain, representing emerging hubs of growth, according to the BrandZ™ Top 50 Chinese Brand Builders […]
The number of connected devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 150.9 million units in 2018, a year-on-year increase of 193.2%. Xiaomi AI assistant Xiaoai had been installed and activated on more than 100 million smart devices as of December 31, 2018, and had over 38.8 million monthly active users in […]
Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
Smartphone sales were down by 9.7% year-on-year nationwide in the last quarter of 2018, and the market is cooling down. Apple saw iPhone sales dropped by 26.7% in China and decided to cut prices of some of its models and revised its revenue predictions. Shipments of Xiaomi smartphone in China slumped by 34.9% to the […]
Without any surprises, Huawei (including Honor) led China’s smartphone market with a total sales volume of 119.17 million units, followed by Oppo (76.37 million units), Vivo (74.64 million units), Apple (52.7 million units), and Xiaomi (47.96 million units). Half of the top 8 smartphone vendors suffered a decline in sales volume. The sum of the top 5 vendors’ […]