WPP and Kantar Millward Brown, in collaboration with Google, released the BrandZ Top 50 Chinese Global Brand Builders 2018 Report. It takes in-depth look at the Chinese brands that are making an impact with consumers in international markets and provides a rich seam of thought-provoking insights on how Chinese companies can successfully build their brands on a global scale. … [Read more...]
Xiami Technology News, Statistics & Insights
Xiaomi is a privately owned Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, Wechat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data from Kantar Worldpanel ComTech. … [Read more...]
iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang. … [Read more...]
While the smartphone market in China saw a flat -1% YoY growth in Q3 2017 compared to the same period last year, the share of the top five smartphone companies grew from 65.2% in 2016Q3 to 76.0% in Q3 2017. … [Read more...]
In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase: … [Read more...]
Chinese smartphone shipments registered another 5% declinein Q3 2017 to 119 million units according to data from Canalys. The race to the top remains tight as Huawei, Oppo and Vivo took 19%, 18% and 17% market share respectively. … [Read more...]
Chinese consumers were once notorious for changing and upgrading their mobile phones at a furious pace. In recent years, however, this trend has begun into change, driven by increasing quality in phones and by increasing prosperity, with fewer consumers viewing smaller purchases such as smartphones as signals of status. … [Read more...]
The latest research data from Yandex Pay shows that the number of purchases from China by Russian increased by 3.5 times over last summer while the value of transactions with Chinese retailers on Yandex Pay increased by 3.3 times. … [Read more...]
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people they trust. … [Read more...]
According to the latest research from Counterpoint, the smartphones shipments in China grew a modest 3% annually during Q2 2017. … [Read more...]
The shipment volume of Xiaomi smartphones totaled 23.16 million in the second quarter of 2017 with an increase of 70% QoQ according to an internal letter by Lei Jun. … [Read more...]
Premium quality products are becoming increasingly popular in China, and more and more e-commerce companies are turning its focus from low prices to high quality including Netease Yanxuan, Mijia Youpin (Xiaomi), Biyao, and Tmall (Taobao Xinxuan). … [Read more...]
The total sales of smartphones in China reached 35.52 million units in April 2017, led by Huawei with 8.08 million units and 22.8% market share. … [Read more...]
Global wearable devices shipments totaled 22 million units in the first quarter of 2017 with an increase of 21% YoY according to Strategy Analytics. … [Read more...]
Phone companies shipped a total of 347.4 million smartphones worldwide in the first quarter of 2017. Huawei grew nearly 22% in China as shipments climbed from 28.1 million units last year, to 34.2 million units in Q1 2017 according to IDC. … [Read more...]
iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%). … [Read more...]