In the first quarter of 2022, China’s smartphone market saw about 74.2 million units shipment, a year-on-year decrease of 14.1%, according to data from IDC.
Xiami News, Trends & Insights
Xiaomi is a Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, WeChat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
Smart Home is the largest smart device segment in China with over 185 million monthly active users, followed by Wearable, Smart Automobile, Smart Accessories, and Smart Health. Huawei Sports is the top smart device app with over 69.07 million MAU, followed by Xiaomi’s Mijia app (86 million MAU). Huawei has the largest smart device share […]
In 2021, Xiaomi’s total revenue for the year reached RMB328.3 billion, an increase of 33.5% year-over-year while adjusted net profit for the year came in at RMB22.0 billion, representing an increase of 69.5% year-over-year with both annual metrics beating consensus.
In the third quarter of 2021, China’s wearable device shipment totaled 35.28 million units, a year-on-year increase of 5%, according to data from IDC. The market shipment of earwear equipment was 19.9 million units in Q3 2021, with a year-on-year increase of 40.0%. The market is driven by low price segment products and still maintains […]
Kantar BrandZ Top 100 Most Valuable Chinese Brands grew by 57% year-on-year in 2021 to reach a total value of more than $1.56 trillion up from $996 billion in 2020.
Strategy analytics conducted a new smartphone consumer survey in China, the UK, and the United States to identify the key factors driving consumers’ replacement behavior. The report explores the drivers and barriers that affect when and how consumers change smartphones. The annual global shipment of smartphones exceeds 1.3 billion, which is the biggest business opportunity […]
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
Since March 2020, 70% of consumers have reported making changes in their living environment due to spending more time at home during the pandemic, and more than half (51%) have reported purchasing at least one smart device during that period, according to a new study by Xiaomi. Stay-at-home orders changed the very notion of how […]
12 Chinese companies made it to the Future 50 index this year. Alibaba and Tencent made it to the list but the top 3 highest-ranked Chinese companies are TAL Education Group, WuXi AppTec, and Haidilao. BCG and Fortune created a Future 50 index to identify companies with the greatest capacity to continually reinvent their businesses […]
Google Chrome browser still takes the first place in Chinese browser market in August 2020, accounting for 58.22% of the market share, down 0.3% from July.
Xiaomi unveiled its transparent smart TV, Mi TV LUX Transparent Edition, this week.
Huawei has ranked the top Chinese company in Boston Consulting Group’s Most Innovative Companies 2020 list, or the sixth globally, followed by Alibaba, Tencent, Xiaomi, and JD.
China’s tablet shipment totaled 3.73 million units in the first quarter of 2020, a decrease of 29.8% due to the coronavirus outbreak.
In Q1 2020, Xiaomi’s total revenue for the period reached RMB49.7 billion, representing an increase of 13.6% year-over-year. Adjusted net profit for the period was RMB2.3 billion, an increase of 10.6% year-over-year.
In 2019, Xiaomi’s total revenue was RMB205.8 billion, an increase of 17.7% year-over-year. Adjusted net profit was RMB11.5 billion, an increase of 34.8% year-over-year. For Q4 2019, Xiaomi recorded RMB56.5 billion in revenue, an increase of 27.1% year-over-year, while adjusted net profit was RMB2.3 billion, an increase of 26.5% year-over-year.