BrandZ just released their Most Valuable Brands list for 2020. The BrandZ™ Global Top 100 now includes 17 Chinese brands, led by Alibaba and Tencent.
Xiami News, Trends & Insights
Xiaomi is a Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, WeChat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
The Art of Social E-Commerce That Xiaomi Taught Us
Official website: Mi.com
BCG: The most innovative Chinese companies in 2020
Huawei has ranked the top Chinese company in Boston Consulting Group’s Most Innovative Companies 2020 list, or the sixth globally, followed by Alibaba, Tencent, Xiaomi, and JD.
China tablet shipment down 30% in Q1 2020, despite of higher demand
China’s tablet shipment totaled 3.73 million units in the first quarter of 2020, a decrease of 29.8% due to the coronavirus outbreak. The novel coronavirus outbreak has increased the demand for telecommuting and online education, which has led to an increase in demand for tablet computers. However, the factors such as lockdown, manpower, spare parts, […]
Xiaomi in Q1 2020; overseas market accounts for half of total revenues
In Q1 2020, Xiaomi’s total revenue for the period reached RMB49.7 billion, representing an increase of 13.6% year-over-year. Adjusted net profit for the period was RMB2.3 billion, an increase of 10.6% year-over-year.
Xiaomi highlights in 2019; MIUI MAU up 28% to 310M in 2019
In 2019, Xiaomi’s total revenue was RMB205.8 billion, an increase of 17.7% year-over-year. Adjusted net profit was RMB11.5 billion, an increase of 34.8% year-over-year. For Q4 2019, Xiaomi recorded RMB56.5 billion in revenue, an increase of 27.1% year-over-year, while adjusted net profit was RMB2.3 billion, an increase of 26.5% year-over-year.
China smartphone shipment down 55% in Feb 2020; Huawei, Xiaomi captured 13%, 9% global market share
Samsung captured 22% global smartphone market share in terms of sales volumes in February 2020, followed by Apple (14.4%), Huawei (13.2%), and Xiaomi (9.2%), according to research company Counterpoint. Huawei performed well above expectations, selling more than 12 million smartphones during February, seeing just a 1% drop in global market share. Global Smartphone Sales in […]
China’s wearable device shipment up 37.1% in 2019, led by Xiaomi and Huawei
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]
China tablet market overview 2109, led by Apple and Huawei
The total tablet shipment in China grew by 0.8% to 22.4 million units in 2019. Apple and Huawei are the top two tablet vendors in China in 2019, followed by Xiaomi, Lenovo, and Microsft. In the fourth quarter of 2019, China’s tablet computer market shipments were about 5.81 million units, which began to decline after […]
Xiaomi launched 5G flagship Mi 10 smartphone series and a wireless charging speaker
Xiaomi last week unveiled its annual smartphone flagship devices: Mi 10 Pro and Mi 10. The Mi 10 series is among the firsts to feature Qualcomm Snapdragon 865 and boasts a 108MP 8K-enabled camera and an immersive audio experience with a dual stereo speaker system.
Xiaomi in Q3 2019; IoT platform saw 213 million connected devices
The number of connected IoT devices on Xiaomi’s IoT platform reached approximately 213.2 million in Q3 2019, up 62.0% YoY. The number of users who have five or more devices connected to Xiaomi’s IoT platform increased to 3.5 million, an increase of 78.7%. MAUof MIUI, Xiaomi’s Android-based operating system, reached 291.6 million. In September 2019, […]
China smartphone market in Q3 2019; Huawei 42% market share
Worldwide smartphone shipments increased 0.8% year over year in Q3 2019 after seven quarters of decline and Huawei doubled down on China, according to IDC. In total, companies shipped a total of 358.3 million smartphones during the quarter, which was up 8.1% QoQ.
Alibaba, Baidu, Xiaomi in the top 5 global smart speaker brands by total shipment in Q3 2019
Global smart speaker market shipment reached 28.6 million units in Q3 2019 with an increase of 44.9% according to research company Canalys. Amazon led the market with 10.4 million smart speakers shipment.
Xiaomi launched new smartphones, smart watch, and smart TV for Double 11 2019
Xiaomi launched multiple smart devices this week including several smartphones (Mi CC9 Pro, Mi Note 10, Redmi Note 8T), smart watch Mi Watch, and Mi TV 5.
Xiaomi in Q2 2019: smart hardware, IoT, AI, internet services
Xiaomi’s monthly active users (“MAU”) of MIUI reached 278.7 million, an increase of 34.7% YoY. AI assistant “ Xiao’ai ” had 49.9 million MAU; Xiaomi ranked 4th globally in terms of smartphone shipments; and, global shipments of its smart TVs reached 2.7 million units.
China smartphone market share, shipments in Q2 2019
Smartphone shipments in China remained at 98 million units in the second quarter of 2019, down 6% from the same period last year according to data from IDC. This was better than expectations of a 9% contraction.