Among the Chinese buyers who plan to buy new mobile phones in the next six months, 70% are willing to buy new smartphone brands with good reviews and appropriate price, according to a survey by Strategy Analytics released in June 2021.
Xiami News, Trends & Insights
Xiaomi is a Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, WeChat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
The Top 50 Chinese Global Brand Builders report reaches a milestone this year. 2021 is the fifth year Google and Kantar have analyzed Chinese global brands. The Top 50 continued rise year-over-year in consumer awareness in the developed markets they surveyed.
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
In the first quarter of 2021, Xiaomi’s total revenue and adjusted net profit far-exceeded market expectation. Total revenue for the period totaled RMB76.9 billion, representing an increase of 54.7% year-over-year while adjusted net profit for the period came in at RMB6.1 billion, an increase of 163.8% year-over-year.
The total shipments of China’s wearable devices reached 30.26 million units in Q4 2020, a year-on-year growth of 7.7%. Apple has about 19% market share in China’s wearable device market, according to data from IDC. Huawei still leads China’s wearable device market with over 22% market share, an increase of 9.4% YoY in total shipments, […]
Since March 2020, 70% of consumers have reported making changes in their living environment due to spending more time at home during the pandemic, and more than half (51%) have reported purchasing at least one smart device during that period, according to a new study by Xiaomi. Stay-at-home orders changed the very notion of how […]
In the third quarter of 2020, China’s smart home device shipments reached about 51.12 million units, a year-on-year decrease of 2.5%, according to data from IDC. The market downturn was mainly affected by the decrease in the shipment of smart speakers and home video entertainment devices. In the third quarter, the shipment volume of the […]
12 Chinese companies made it to the Future 50 index this year. Alibaba and Tencent made it to the list but the top 3 highest-ranked Chinese companies are TAL Education Group, WuXi AppTec, and Haidilao. BCG and Fortune created a Future 50 index to identify companies with the greatest capacity to continually reinvent their businesses […]
Google Chrome browser still takes the first place in Chinese browser market in August 2020, accounting for 58.22% of the market share, down 0.3% from July.
Xiaomi unveiled its transparent smart TV, Mi TV LUX Transparent Edition, this week.
Huawei has ranked the top Chinese company in Boston Consulting Group’s Most Innovative Companies 2020 list, or the sixth globally, followed by Alibaba, Tencent, Xiaomi, and JD.
China’s tablet shipment totaled 3.73 million units in the first quarter of 2020, a decrease of 29.8% due to the coronavirus outbreak.
In Q1 2020, Xiaomi’s total revenue for the period reached RMB49.7 billion, representing an increase of 13.6% year-over-year. Adjusted net profit for the period was RMB2.3 billion, an increase of 10.6% year-over-year.
In 2019, Xiaomi’s total revenue was RMB205.8 billion, an increase of 17.7% year-over-year. Adjusted net profit was RMB11.5 billion, an increase of 34.8% year-over-year. For Q4 2019, Xiaomi recorded RMB56.5 billion in revenue, an increase of 27.1% year-over-year, while adjusted net profit was RMB2.3 billion, an increase of 26.5% year-over-year.
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]