Huawei topped with the highest retention rate of 21.2% while iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]
Xiami Technology News, Statistics & Insights
Xiaomi is a privately owned Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, Wechat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
China’s smart speaker market insights Q3; users to exceed 34 million in 2018
Chinese smart speaker users were expected to surge by 885% to 34.2 million by the end of 2018, representing 4.2% of overall internet users. China and America combined accounting for 70% of global smart speaker market in terms of sales. The top four vendors were Amazon, Google, Alibaba, and Xiaomi. Baidu’s DuerOS is potential to subvert the smart […]
China smartphone market share & top 5 users profiles for Q3 2018
Regarding the top 5 smartphone brands in China, Huawei and Xiaomi attracted rather more married men users at the age of around 25-34. By comparison, Apple was much more appealing in the eyes of young women who haven’t married and earn less than 3k yuan a month. The top five smartphone vendors made up 87.7% […]
Top 5 China smartphone vendors accounting for over 80% market share in Q3 2018
China shipped 102.7 million units smartphones in Q3 2018, a decline of 10.2% year-on-year. The top 5 vendors took over four-fifths of the market, Huawei’s the biggest player. Apple’s shipments dropped by 12.9% while still ranked second in terms of sales value.
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]
Most popular smartphone in Q3 2018: Xiaomi Mi 8
The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models […]
Over 40% of Xiaomi’s US$7.31 bn from overseas in Q3 2018
Xiaomi shipped 33.3 million units smartphones in Q3 2018, a 20,4% growth year-on-year. That recorded approximately US$5.04 billion in revenue, an increase of 36.1% year-on-year. Xiaomi Mi 8 ranked 1st in terms of sales volume on Singles’ Day shopping festival 2018. Xiaomi smartphone shipments for Western Europe grew 386% year-on-year and ranked fourth in terms of smartphone […]
71 brands pre-sale exceeded 100 million yuan (US$14M) during Double 11
71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11. 14 brands […]
Double 11 statistics of top retailers & top 50 Tmall stores in 2018
The Double 11 rising on the popularity of China Singles’ Day (Nov 11) is growing bigger every year. Top e-commerce players all saw record-breaking sales on this very day. Sales on Tmall reached 10 billion yuan in 00:02:05, sales on NetEase Kaola exceeded 100 million yuan in 00:03:49, and GMV on Suning exceeded 100 million […]
Top out-of-home advertising buyers in China July 2018
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]
China smartphone market in Q2 2018: shipment, sales, market shares
China’s smartphone market shipped 104.8 million units in Q2 2018, declined by 5.9% year-on-year. Shipment of all leading brands increased except for Apple, which dropped by 12.5%. Huawei and Vivo both saw high growth of 21.7% and 24.3% year-on-year, respectively. The top five smartphone vendors made up 86.9% of smartphone shipments in China. Huawei took the lead with […]