Samsung captured 22% global smartphone market share in terms of sales volumes in February 2020, followed by Apple (14.4%), Huawei (13.2%), and Xiaomi (9.2%), according to research company Counterpoint. Huawei performed well above expectations, selling more than 12 million smartphones during February, seeing just a 1% drop in global market share. Global Smartphone Sales in […]
Xiami News, Trends & Insights
Xiaomi is a Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, WeChat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]
The total tablet shipment in China grew by 0.8% to 22.4 million units in 2019. Apple and Huawei are the top two tablet vendors in China in 2019, followed by Xiaomi, Lenovo, and Microsft. In the fourth quarter of 2019, China’s tablet computer market shipments were about 5.81 million units, which began to decline after […]
Xiaomi last week unveiled its annual smartphone flagship devices: Mi 10 Pro and Mi 10. The Mi 10 series is among the firsts to feature Qualcomm Snapdragon 865 and boasts a 108MP 8K-enabled camera and an immersive audio experience with a dual stereo speaker system.
The number of connected IoT devices on Xiaomi’s IoT platform reached approximately 213.2 million in Q3 2019, up 62.0% YoY. The number of users who have five or more devices connected to Xiaomi’s IoT platform increased to 3.5 million, an increase of 78.7%. MAUof MIUI, Xiaomi’s Android-based operating system, reached 291.6 million. In September 2019, […]
Worldwide smartphone shipments increased 0.8% year over year in Q3 2019 after seven quarters of decline and Huawei doubled down on China, according to IDC. In total, companies shipped a total of 358.3 million smartphones during the quarter, which was up 8.1% QoQ.
Global smart speaker market shipment reached 28.6 million units in Q3 2019 with an increase of 44.9% according to research company Canalys. Amazon led the market with 10.4 million smart speakers shipment.
Xiaomi launched multiple smart devices this week including several smartphones (Mi CC9 Pro, Mi Note 10, Redmi Note 8T), smart watch Mi Watch, and Mi TV 5.
Xiaomi’s monthly active users (“MAU”) of MIUI reached 278.7 million, an increase of 34.7% YoY. AI assistant “ Xiao’ai ” had 49.9 million MAU; Xiaomi ranked 4th globally in terms of smartphone shipments; and, global shipments of its smart TVs reached 2.7 million units.
Smartphone shipments in China remained at 98 million units in the second quarter of 2019, down 6% from the same period last year according to data from IDC. This was better than expectations of a 9% contraction.
The combined market share of the top four Chinese mobile brands’ active devices, including Huawei, Oppo, Vivo, and Xiaomi, further grew to 65.7% in Q2 2019, according to data from QuestMobile. Huawei’s market share increased to 21.63% from 17% a year ago while Apple’s share dropped to 23.51% from 25.5%. The loyalty of iPhone fans […]
Over the recent years, smart products appeared in many daily life scenarios, smart home living, including smart TV, vacuum robot, smart lock, and smart speakers, are expected to receive good market recognition in 2019.
Youpin is where Xiaomi’s aspirations for extending the boundaries of its core business lies. Its product categories have been extended from core products smartphone and TV to ecological chain companies – air purifier and self-balancing scooters kind of products. Now, it has become an independent quality e-commerce platform selling a variety of products including mattress […]
Nine brands entered the BrandZ™ Global Top 100 2019 as newcomers, the greatest number of newcomers since 2015. The make-up of the newcomers also demonstrates some of the drivers of volatility. Six of the nine newcomer brands come from Asia, including four Chinese brands. Six brands are in technology or technology-related categories, and several brands […]
In the first quarter of 2019, Xiaomi recorded RMB43.8 billion in revenue, representing an increase of 27.2% over the corresponding period of 2018. Profit for Q1 2019 grew to RMB3.2 billion and Adjusted Net Profit grew 22.4% year-on-year to RMB2.1 billion.