Xiaomi’s total revenues in 2020 reached RMB245.9 billion, representing an increase of 19.4% year-over-year; adjusted net profit for the year was RMB13.0 billion, representing an increase of 12.8% year-over-year.
Xiami News, Trends & Insights
Xiaomi is a Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, WeChat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
The Art of Social E-Commerce That Xiaomi Taught Us
Official website: Mi.com
China wearable device shipment in Q4 2020; Apple has 19% market share
The total shipments of China’s wearable devices reached 30.26 million units in Q4 2020, a year-on-year growth of 7.7%. Apple has about 19% market share in China’s wearable device market, according to data from IDC. Huawei still leads China’s wearable device market with over 22% market share, an increase of 9.4% YoY in total shipments, […]
China smartphone shipment in Q4 2020; Apple has over 19% market share
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China’s smart home device shipments decreased by 2.5% in Q3 2020
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China tablet shipment down 30% in Q1 2020, despite of higher demand
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Xiaomi in Q1 2020; overseas market accounts for half of total revenues
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Xiaomi highlights in 2019; MIUI MAU up 28% to 310M in 2019
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China’s wearable device shipment up 37.1% in 2019, led by Xiaomi and Huawei
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]
China tablet market overview 2109, led by Apple and Huawei
The total tablet shipment in China grew by 0.8% to 22.4 million units in 2019. Apple and Huawei are the top two tablet vendors in China in 2019, followed by Xiaomi, Lenovo, and Microsft. In the fourth quarter of 2019, China’s tablet computer market shipments were about 5.81 million units, which began to decline after […]