In the first quarter of 2019, Xiaomi recorded RMB43.8 billion in revenue, representing an increase of 27.2% over the corresponding period of 2018. Profit for Q1 2019 grew to RMB3.2 billion and Adjusted Net Profit grew 22.4% year-on-year to RMB2.1 billion.
Xiami Technology News, Statistics & Insights
Xiaomi is a privately owned Chinese electronics company headquartered in Beijing, China. Its founder and CEO is Lei Jun. It started designing and selling flagship smartphone Mi and it has expanded into a wider range of consumer electronics.
Xiaomi, founded on 6 April 2010 by Lei Jun, focused their resources on online and mobile channels forgoing expensive retail outlets and sells mobile phones directly to consumers in China. It offers batches of 200,000 to 300,000 phones at a time, and they often sell out in minutes, which is a common marketing tactic employed by Xiaomi.
Xiaomi is good at social e-commerce marketing on Weibo, Wechat, Baidu Tieba, QQ, and other online forums. When it was just founded, their staff spent a lot of time on forums, making comments, and posting. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback.
Official website: Mi.com
Brand Top 100 Most Valuable Chinese Brands; top 5 takeaways for building valuable brands in China
The total brand value grows a record 30% to US$889.7 billion. Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ™ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar in Beijing, having grown its brand value by 59% year-on-year to US$141 billion.
China wearable devices shipment up 28.5% in 2018, led by Xiaomi, Huawei, Apple
Shipments of wearable devices totaled 73.21 million units in 2018, up from 28.5% a year ago, which is expected to reach 120 million units by 2023. Combined shares of the top 5 vendors led by Xiaomi, Huawei, and Apple increased to 57.6%. In China, shipments of wearable devices reached 22.69 million units in Q4 2018, […]
Top 50 Chinese Global Brand Builders 2019, led by Huawei
Awareness of Chinese brands in international markets has declined over the past three years. The “Brand Power” of leading Chinese brands is up 15% year-on-year, compared with 5% growth last year. “Brand Power” is rising fastest in Japan, France, and Spain, representing emerging hubs of growth, according to the BrandZ™ Top 50 Chinese Brand Builders […]
Xiaomi performance highlights for 2018; IoT connected devices grew by 193%
The number of connected devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 150.9 million units in 2018, a year-on-year increase of 193.2%. Xiaomi AI assistant Xiaoai had been installed and activated on more than 100 million smart devices as of December 31, 2018, and had over 38.8 million monthly active users in […]
China smartphone brand loyalty compared for Q4 2018: iPhone, Huawei, Oppo, Vivo, Xiaomi
Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
Xiaomi’s 34.9% slump in smartphone shipment ascribed to offline strategy?
Smartphone sales were down by 9.7% year-on-year nationwide in the last quarter of 2018, and the market is cooling down. Apple saw iPhone sales dropped by 26.7% in China and decided to cut prices of some of its models and revised its revenue predictions. Shipments of Xiaomi smartphone in China slumped by 34.9% to the […]
Best selling smartphone brands in China in 2018
Without any surprises, Huawei (including Honor) led China’s smartphone market with a total sales volume of 119.17 million units, followed by Oppo (76.37 million units), Vivo (74.64 million units), Apple (52.7 million units), and Xiaomi (47.96 million units). Half of the top 8 smartphone vendors suffered a decline in sales volume. The sum of the top 5 vendors’ […]
China smartphone market share in 2018
2018 was an especially eventful year for smartphone vendors in China. Tears were shed in the rather smaller players as Gionee confronted bankruptcy, Meitu merged into Xiaomi, and Smartisan was said to be acquired by ByteDance. After Xiaomi successfully went public, Huawei missed surpassing Apple in terms of global shipment by 2.8 million units. OnePlus became […]
Xiaomi sold 100 million power banks as of Jan 2019
Xiaomi claimed to reach 100 million units of Mi power banks sales as of January 8, 2019 since its 1st generation became available in 2013. Xiaomi also took the opportunity to launch the latest 3rd-generation Mi Power Bank with a 20,000 mAh capacity and an affordable price of 199 yuan (US$29.42).
China smartphone market Q3 2018; Huawei the highest retention rate; iPhone top in loyalty
Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]
China’s smart speaker market insights Q3; users to exceed 34 million in 2018
Chinese smart speaker users were expected to surge by 885% to 34.2 million by the end of 2018, representing 4.2% of overall internet users. China and America combined accounting for 70% of global smart speaker market in terms of sales. The top four vendors were Amazon, Google, Alibaba, and Xiaomi. Baidu’s DuerOS is potential to subvert the smart […]