Active users of China’s third-party mobile application stores reached 436 million in the third quarter of 2015 increasing 1.87% compared to the previous quarter according to iiMedia.
Competition among app stores in China tended to intensify among major providers and many small and medium sized app stores managed to compete for users based on special advantages.
The number of active users of the third-party app stores increased by 1.87% to 436 million in the third quarter of 2015.
Third-party app stores (such as 360 Mobile Guard) accounted for 54.4% market share in Q3 2015, followed by smartphone vendor app stores(such as Xiaomi App Store), mobile OS app stores, and telecoms network app stores.
Qihoo 360 (360 Mobile Guard), Tencent (Myapp) and Baidu (Baidu Mobile Assistant) dominate China’s third-party app store market. Market structure of third-party mobile app stores remained stable in the third quarter this year compared to the previous several quarters. However, Google Play, who may enter China by the end of this year according to Forbes, is predicted to change the current market structure in China.