Transaction values of all Chinese travel agencies reached about 365.29 billion yuan (US$55.88 billion) and the online reached about 73.55 billion yuan (US$11.25 billion) in 2015 according to ctcnn.com.
Transaction values of Chinese travel agencies reached about 365.29 billion yuan in 2015 with an increase of 11.2% compared with 328.51 billion yuan (US$50.25 billion) in 2014. The online travel agency market reached 73.55 billion yuan with an increase of 71.4% in 2015 compared with 42.9 billion yuan in 2014.
The online penetration rate reached 20.1% with an increase of about 7 percentage points over 2014 (13.1%). Online penetration will continue to grow in 2016.
Ctrip, Tuniu, and CY were the top three largest OTAs by transaction values in 2015. The three accounted for 50% of total OTA market share. CY increased its market share in 2015 with 3.7 percentage points higher than 2014 and Tuniu increased by 3.3 percentage points compared with 2014.