Baidu mobile search monthly active users (MAUs) were 663 million for the month of March 2016, an increase of 9% year-over-year according to Baidu first quarter 2016 results.
Baidu mobile maps MAUs were 321 million for the month of March 2016, an increase of 19% YoY;
GMV for transaction services totaled 16 billion yuan ($2.5 billion) for Q1 2016, an increase of 268% YoY.
Baidu Wallet, Baidu’s payment product brand, reached activated accounts of 65 million at the end of March 2016, an increase of 152% YoY.
Baidu’s total revenues in Q1 2016 were 15.821 billion yuan ($2.454 billion), a 31.2% year-over-year increase, excluding Qunar in the first quarter of 2015. Mobile revenue represented 60% of total revenues for the first quarter of 2016, compared to 50% for the corresponding period in 2015.
Its operating profit in Q1 2016 was 2.211 billion yuan ($342.9 million), a 2.6% increase from the corresponding period in 2015. Transaction Services reduced non-GAAP operating margins by 25.7 percentage points and iQiyi further reduced non-GAAP operating margins by 8.7 percentage points for the first quarter of 2016.
Net income attributable to Baidu in Q1 2016 was RMB1.987 billion ($308.1 million), an 18.9% decrease YoY. Diluted earnings attributable to Baidu per ADS for Q1 2016 were 5.38 yuan ($0.84); non-GAAP net income attributable to Baidu in Q1 2016 was RMB2.359 billion ($365.8 million), a 13.9% decrease YoY.
Baidu currently expects to generate total revenues in an amount ranging from 20.110 billion yuan ($3.119 billion) to 20.580 billion yuan ($3.192 billion) for Q2 2016, representing a 21.3% to 24.2% year-over-year increase.