Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp.
Lifestyle service is the most popular category on all three mini-program platforms in Q3 2020. Check out other popular categories:
Over half of the top 100 mobile apps in China had developed their mini-programs as of October 2020, according to QuestMobile.
WeChat Mini Program DAU exceeded 400 million as of August 2020 while Baidu and Alipay’s mini program MAU exceeded 354 million and 500 million respectively in 2020.
Tencent and Alibaba owns over a quarter of the mini programs on their own MP platforms while Baidu only owns 10% of all smart mini-programs running on Baidu app:
Check out WeChat Mini Programs overview here.