China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.
Internet celebrities economy, rising on live broadcasting, has attracted sizable investment. Such as Papi Jiang, a Chinese internet celebrity who is known for her short comedy videos, has secured an investment of RMB 12 million (USD 1.8 million) in April 2016.
In the past five months, 36,410 China’s internet celebrities’ Weibo posts received 715.71 billion views, gaining 915 million re-posts, 406 million comments, and 1.65 billion likes according to a survey by Sina Weibo Data Center.
74% internet celebrities are female.
89% internet celebrities received the high education.
Over 80% internet celebrities are between 17 to 33 years old.
Fans of internet celebrities have increased fast since 2014, reaching 385 million in May 2016. By Gender, male fans of internet celebrities are more than the female.
75% of China celebrities’ fans have a higher education.
77.8% fans of internet celebrities are between 17 and 33 years old. Most of China’s internet celebrities are from Guangdong, Shanghai, and Beijing; most of their fans come from Southeast China.
In internet celebrity economy, short videos are popular means of content consumption. The amount of daily average play increased from 80 million in March 2015 to 470 million in March 2016, a growth rate of 489%.
Some internet celebrities start their e-commerce business by running their online shops which mainly sell clothes, shoes, and mothercare and baby products.