China’s online retail market accounts for roughly 13% of the total retail market.
In tier-1 cities, 81% of population shop online; 72% in tier-2 cities; 53% in tier-3 cities according to McKinsey.
The growth rate of China’s online retail market slowed down in 2015; the market tended to mature. In 2016, it presents a sign of saturation on China online retail market according to data from McKinsey, which urges China online retailers to make better use of data to turbocharge the e-commerce market.
Chinese online shoppers can be categorized into six types, the frequent women shoppers, the quality-conscience men shoppers, the young shoppers, the middle-age shoppers, the high-income shoppers, and the practical shoppers. Read more here.
Also read: WeChat online shoppers to double in 2016