With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
In China, only 8% of the digital advertising revenue comes from social media. Social advertising generates US$3.7 billion in 2016 in China according to Statista.
China will reach a mobile social advertising share of 73% in 2019; and, There will be more than three times more social media users in China than in the USA in 2021.
Chinese users’ average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in 2015 according to eMarketer. Read more from “China advertising revenues forecast 2016-2018”.