China has surpassed the United States as the largest market in the world for iOS App Store revenue earning over $1.7 billion in Q3 2016 according to App Annie.
China is leading the US by over 15%. In Q3 2016, Chinese consumers spent more than five times the amount they spent just two years prior in the iOS App Store. China is projected to drive the largest absolute revenue growth for any country by 2020.
75% of apps in the iOS App Store may belong to non-gaming categories; but, 75% of revenue is still produced from games. Entertainment, social networking, books, and photo and video were the top-grossing categories outside of Games on iOS in China in Q3 2016, all of which have more than tripled in revenue year over year.