VIVO and OPPO are top choices among high school/university post-90s in China as they are affordable with strong camera and multimedia functions.
Allocation of multi-screen app tasks include: 63% mobile for IM, 65% PC for information, 61% laptop for search engine, and 9% tablet for online video according to Tencent DMP Data Platform.
The younger post-90s are more active on QQ, passionate about music and social games. The older are active on WeChat, follow TV series and shop online. Post-90s are keen on self – expression and listening to music with 63% of them installing music apps on their phones and 59% downloading music monthly.
Mobile gaming is prevalent across the post-90s generation with younger segments preferring intense and social games. The top five genres across this generation include:
- Casual mobile
- Card and board
- Shooting games
Post-90s give feedback in comments, likes/dislikes, friend circle discussions, and Danmu while they interact with digital content. And, they will follow programs to buy products that have been implanted.
Finally they follow IP TV dramas adapted from novels and games as well as create their own content in forms of film or book reviews, ghost livestock videos, new emoji developing, and new internet lingo.