Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
WeChat native video pages provide ten times faster loading speed as regular HTML5 landing pages do to achieve smooth interactions and experiences. It significantly reduces bounce rates.
Based on the WeChat system’s native speed loading capabilities, the native video promotion page allows users to seamlessly navigate from the outer layer to the inner page. And, the zero-latency browsing experience makes the brand story “spontaneous.” Inside the ad, it adopted the 360-degree panoramic interior display so that consumers are immersed to the full exposure of the car.
Lancome: the little black bottle
Lancome utilized the native video ads on WeChat Moments via fun puzzle games to give away 10,000 Lancome products including the little black bottle, miracle fragrance, etc.
In the form of full-screen flashing poster video and 360-degree panoramic view, Yili promoted its brand on WeChat and stimulate the purchase demand for the coming Chinese New Year.