Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year.
Mobile maps (Baidu Maps) MAUs were 341 million for December 2016, an increase of 13% year-over-year.
Gross merchandise value (GMV) for Baidu transaction services totaled 18.1 billion yuan ($2.6 billion) for Q4 2016, an increase of 23% year-over-year. Baidu Wallet activated accounts reached 100 million at the end of December 2016, an increase of 88% year-over-year.
Baidu had about 452,000 active online marketing customers in Q4 2016, representing an 18.6% decrease from the corresponding period in 2015. It had about 982,000 active online marketing customers in 2016, representing a 6.4% decrease from 2015.
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer in January 2017, in charge of products, technology, sales, marketing, and operations, effective immediately. Qi Lu was Microsoft’s Global Executive Vice President and led one of Microsoft’s three business units.
Related: Top Baidu keywords in 2016
Baidu Financial Results for Q4 2016
Total revenues in Q4 2016 were 18.212 billion yuan ($2.623 billion), a 2.6% decrease from the corresponding period in 2015, and flat year-over-year, excluding Qunar in the fourth quarter of 2015. Mobile revenue represented 65% of total revenues for Q4 2016, compared to 56% in Q4 2015.
Baidu online marketing revenues for Q4 2016 were 16.166 billion yuan ($2.328 billion), representing an 8.2% decrease from the corresponding period in 2015.
Operating profit in Q4 2016 was 2.185 billion yuan ($314.7 million), a 38.2% decrease from the corresponding period in 2015. Net income attributable to Baidu in Q4 2016 was 4.129 billion yuan ($594.7 million).
Revenue per online marketing customer for Q4 2016 was approximately 35,400 yuan ($5,099), a 14.2% increase from the corresponding period in 2015.
Baidu Financial Results for the Whole Year of 2016
Total revenues in Baidu’s fiscal year 2016 were 70.549 billion yuan ($10.161 billion), a 6.3% increase and 11.9% YoY increase. Mobile revenue represented 63% of total revenues in 2016, compared to 53% in 2015.
Online marketing revenues in 2016 were 64.525 billion yuan ($9.294 billion), representing a 0.8% increase from 2015.
Operating profit in the fiscal year 2016 was 10.049 billion yuan ($1.447 billion), a 13.9% decrease from 2015. Net income attributable to Baidu was 11.632 billion yuan ($1.675 billion).
Also read: A Quick Guide for Baidu Mobile SEO
