This research explores the digital adoptions among Chinese enterprises including internet usage, proportions of enterprises using trending technologies (mobile broadband, cloud computing, CRM, ERP), top channels for digital marketing and mobile marketing, and their expectations to solve problems.
Almost all companies in China adopted computers(99%) and Internet (95.6%) in their operations; and, more companies are utilizing mobile broadband (32.3%).
Over 90% enterprises in China use emails; however, only a bit more than half (63.7%) use corporate mailing systems.
Enterprises’ internet usage for information includes finding out product or service information (77%), publishing information (73.3%), and obtaining information from government agencies (63.6%).
Online banking is widely used (86.4%) among enterprises in China.
92.4% Chinese enterprises have safety precautions for the internet. But, less than half use paid antivirus / firewall software.
60% enterprises in China adopted certain information systems; 50.4% use office automation. However, less than one-third are using ERP or CRM.
Utilizing internet for sales is increasingly popular during the past few years; now, near half enterprises in China have adopted internet for sales and purchases.
The proportion of China enterprises, who have deployed digital marketing activities, increased to 38.7% from 33.8% a year ago.
Instant messenger, e-commerce platforms, and search engines are the top 3 channels for digital marketing activities in China.
WeChat, mobile websites, and search are the most popular mobile marketing channels among China enterprises in 2016.
Over half enterprises are aware of the trending technologies, including cloud computing, big data, and internet of things. However, only about one in five enterprises adopted these technologies.
Also read: China social application user insights 2016