Starbucks' updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out.
Remember the beginning of 2017, when everyone was sharing Starbucks gift cards on WeChat? Especially between Valentine’s Day and the Spring Festival, when people treated using a “Green Red Envelope” (Red envelopes filled with money are the traditional Chinese New Year’s gift) to invite others out for a cup of coffee as a new way of socializing?
However, as the campaign’s freshness wore off, people seem to have forgotten “Say it with Stars”. Now, though, Starbucks has upgraded the campaign to Version 2.0, calling...
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