With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a “new middle-class favorite lifestyle brand.”. Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales. Huluwa beauty products on […]
Premium Articles on China Digital Trends & Insights
Subscribe here.
China social e-commerce market insights 2021
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
China cross-border B2B e-commerce markets insights 2021-2025
The compound growth rate of China’s cross-border e-commerce market will reach 25% from 2020 to 2025. In 2019, B2B accounts for 74.1% of China’s cross-border e-commerce sales In 2019, the total market of China’s cross-border export B2B e-commerce service providers reached 539.1 billion yuan, and the compound growth rate of the cross-border B2B service market […]
China travel market 2020/2021; tourism income to grow 102% in H1 2021
China Q1 2021 tourists up 136% YoY; tourism income up 150% China to expect 42% more domestic trips in 2021 China tourism revenues to grow 48% in 2021. China Tourism Research Institute predicts that in the first half of 2021, the number of domestic tourists will reach 1.722 billion person-trips, and the domestic tourism revenue […]
China’s big data market forecast 2021-2024; total spending to exceed US$20 bn by 2024
In 2020, the overall scale of the big data market in China exceeded US$10 billion for the first time, with a year-on-year growth of 15.9% over 2019, according to data from IDC. In the long run, China’s big data expenditure shows a steady growth trend as a whole, and the total market volume is expected […]
WeChat Mini Programs Insights 2021
The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile. On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago. The average time spent per user on WeChat Mini Programs increased by over 27% […]
Mini Program platforms 2021: WeChat vs. Alibaba vs. Baidu
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. Lifestyle service is the most popular category on […]
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer retention, higher repeat purchase, and optimal value per customer. Compared with the traditional online channel, the private domain traffic operation saves the platform commission and the platform traffic purchase cost; […]
Top Mobile Apps & Platforms in China 2021 in 18 charts
The top mobile apps in China by MAU are led by WeChat, Taobao, Alipay, QQ, Gaode Maps, Baidu, Pinduoduo, Douyin (TikTok), and Sogou Input. WeChat Mini Programs plays a critical role in some mobile platforms’ user growth This briefing covers finance, news, lifestyle, real estate, travel, office, education, social networking, and medical health These are […]
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
How WeChat empowers large retail chains for private traffic
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
China’s mobile internet / apps overview 2021
The top mobile app categories by total users are messaging (978M), payment (853M), and shopping (781M) The number of mobile apps available in the Chinese market dropped to 3.45 million in 2020 Top 1 mobile apps in Messaging, Payment, and E-commerce are in dominant positions reaching 91.1%, 94.7%, and 79.4% users in the respective categories. […]
China online travel booking users decreased by 18% in 2020
The number of online travel booking users in China dropped to 342 million in 2020 from 418 million in 2019. LY.com relies heavily on WeChat Mini Program, leading other mobile travel platforms with over 155 million monthly active users. China online travel market grew 8% QoQ in H1 2020 China’s online travel market transactions totaled […]
China online education market overview 2021
The number of online education users in China skyrocketed in 2020 and reached 341.7 million as of December 31, 2020, accounting for 34.6% of internet users. Mobile online education users rose sharply and exceeded 340.7 million in 2020. China’s online education is estimated to be a 400.38 billion yuan (US$58.51 billion) market in 2020, with […]
China’s mobile online payment users exceeded 852 million in 2020
The number of online payment users in China exceeded 854 million as of December 31, 2020, according to a CNNIC report, accounting for over 86% of internet users. Mobile online payment users grew to 852.52 million in 2020, representing 86.5% of mobile internet users. Third-party Payment Market China’s third-party mobile payment market grew by 8.8% […]