The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its monthly active users exceeded 200 million, closely behind that of Kwai (231.09 million). Weishi showed a great potential with monthly active users growing by 266 times from 161 thousand to […]
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China online video market overview in Q2 2018; mobile MAU over 1 bn
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
China online users privacy report 2018; 95% concerned about personal info security
No data is an isolated island in the era of the internet. Along with the convenience of sharing data and information, personal privacy becomes consumable. It is not unusual that some Chinese asked if their data would be leaked, why some stranger even knew their names on the phone, and why some sites need a […]
China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]
China online hotel booking in Q2 2018, led by Meituan and Ctrip
China’s online hotel booking market had 91.09 million monthly active users (MAU) in Q2 2018, an increase of 20.1% quarter-on-quarter, setting a record high since 2016. There are around 20 million newly added users, 70% of them came from tier-3 cities and below. Of the total, over 50% of them were from tier-3 cities and below. […]
China top smart devices and market shares in Q2 2018
China had 1.51 billion units active smart devices in Q2 2018, a growth of 4.1%. The domestic brands accounted for 69% of the total smart devices, 95% of which are Android devices. Check out the top brands and market shares. The top 10 smart devices ranking didn’t change in this quarter. Apple still took the […]
Meet Meituan, another China’s everyday app
Meituan Dianping (Meituan), China’s leading e-commerce platform for local lifestyle services updated its IPO prospectus previously filed with Hong Kong Exchanges this month. It plans to issue 480 million shares each priced between HK$60 and HK$72 with a value of at best 34.6 billion yuan (US$5.06 bn) and set to go public on September 20, […]
China smartphone market in Q2 2018: shipment, sales, market shares
China’s smartphone market shipped 104.8 million units in Q2 2018, declined by 5.9% year-on-year. Shipment of all leading brands increased except for Apple, which dropped by 12.5%. Huawei and Vivo both saw high growth of 21.7% and 24.3% year-on-year, respectively. The top five smartphone vendors made up 86.9% of smartphone shipments in China. Huawei took the lead with […]
Is Alipay Mini-Programs a powerful weapon for retailer?
Some mobile apps have developed mini-apps in China, which requires no installation and allows instant usage on their platforms by users. The leading ones are WeChat, Alipay, and Baidu while Huawei, Vivo, Xiaomi and 9 other major applications have also developed their own. While WeChat Mini-Programs leads the game, Alipay mini-apps also shows some potential. […]
China digital ads fraud study 2018; 28.8% invalid traffic in H1
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster. The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers […]
China online vacation bounced back in Q2 2018; Tuniu & Ctrip took the lead
The revenues of China’s online vacation market totaled roughly 26 billion yuan (US$3.82 bn) in Q2 2018, increases of 19.3% year-on-year or 11.3% quarter-on-quarter. Three holidays in this quarter, namely, Tomb-sweeping Day, Labor’s Day, and Dragon Boat Festival put this market back on track, which altogether received 337.1 million person-trips, up by 8.6% from Q1 […]
Five mother shopper insights from two-baby Chinese families
More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After China changed its policy to encourage couples to have two children, the country has entered its “two-baby era”. The second babies accounted for 51.2% of all newborn babies in 2017, […]