![[CASE STUDIES] WeChat promotional pages](https://d3h4ic4mid7cwj.cloudfront.net/wp-content/uploads/wechat-170428-150x150.jpg)
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. … [Read more...]
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China O2O market forecast 2017-2019
With the increasing utility and availability of mobile payment methods, store-based O2O commerce has experienced steady growth, with total sales of US$91.1 billion in 2016, a figure which is projected to reach US$143.6 billion in 2019. … [Read more...]
China consumer membership insights 2017
From frequent flyer accounts to supermarket preferred shoppers' cards, consumer memberships are an increasingly important part of China's consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership as it stands in China in 2017. … [Read more...]
China’s mobile social app users insights 2017
With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the state of … [Read more...]
E-commerce development in China’s rural areas in H1 2017
Online retail sales in China's rural areas in H1 2017 achieved 537.62 billion yuan (US$79.9 billion), including 328.64 billion yuan (US$48.8 billion) for service retail sales and 208.98 billion yuan(US$31.1 billion ) for physical goods retail sales. … [Read more...]
China search engine market overview Q2 2017
China's search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu has 77.2% market share in China's search engines market by total revenues, followed by Google China (9.66%) and Sogou (8.69%). … [Read more...]
KOL marketing rising in China’s luxury fashion industry
With the engagement of Internet celebrities and key opinion leaderships (KOLs), a new way has been paved in luxury brand marketing in China. … [Read more...]
Zhejiang online retail market overview in H1 2017
Online retail sales in Zhejiang province, where Alibaba's HQ is located, reached 535.1 billion yuan (US$79.3 billion) in the first half of 2017. Exports sold online to other provinces reached 20.3 billion yuan (US$3.0 billion) led by Jinhua and Hangzhou city. Apparel, shoes, and bags category is the top selling product category. … [Read more...]
China’s mobile reading market forecast 2017-2019
As of the end of 2016, China's mobile reading market reached 11.86 billion yuan and is estimated to grow to over 20 billion yuan in 2019. Zhangyue iReader and Tencent's QQ Reader dominate China's mobile reading apps market. … [Read more...]
Mobile social content sharing insights in China 2017
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) in June 2016. Post-90s … [Read more...]
Starbucks promoting group sharing WeChat Gift Cards
Starbucks' updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out. … [Read more...]
5 Trends of online businesses in China
E-commerce operations in China are currently moving from a scale of tens of trillions RMB to hundreds of, and it has gradually penetrated every aspect of economic and social life. AliResearch made some predictions on the future of e-commerce in five major areas. … [Read more...]
Drive customer engagement with scene marketing
Now, people go to McDonald's in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald's ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. … [Read more...]
JD notebook sales during 618 campaign in 2017
JingDong (JD) held an annual sale on 18th June to celebrate its anniversary in China. Other eTailers as Alibaba’s Tmall follow to compete with JD. Data below shows the sales of electronic products during 1-18 June 2017. Related: 618: China’s major mid-year shopping festival The growth of 16-25 age group. This age group made up 29.6% of the purchasing of notebooks. … [Read more...]
China retail industry development report 2016-2017
The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of FMCG enterprises as well as a … [Read more...]
WeChat transforming retail with self-checkout, product identification, big data
'Retail is retail, there is no old and new'. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed is an effective tool to … [Read more...]