Market penetration of online video reached 80.4%, a 5.8% increase year-on-year. While the average daily active users decreased to 210 million. Both Tencent Video (116 million) and Tik Tok (118.7 million) saw the average daily active users of over 100 million in September 2018. Tencent Video, iQiyi, and Youku took the top three places with […]
CIW Premium: China Market Insights
Subscribe here.
Alibaba’s Tmall to incubate 100 new products for 10 billion yuan GMV in 2019
It is becoming trendy and vital for brands to make products debut on Alibaba’s B2C e-commerce platform Tmall. Tmall also makes great efforts to help brands speed up the average product incubation cycles from 18 months to 9 months. Tmall announced to input 100 million yuan worth of resources to provide a series of services […]
China’s top mobile apps in social media, news, and paid knowledge in Q3 2018
Overall, the market penetration of social networking reached 99.7% in September 2018, with the average daily active users hitting 730 million. WeChat, QQ, and Weibo are the top 3. Tencent News and Toutiao competed for the leading place of news information. The giant player of paid knowledge has yet to come as the overall penetration was […]
China online travel agency (OTA) market shares in Q3 2018
The online travel market in China grew by 9.3% to US$39.25 billion in Q3 2018, driven by the summer vacation and the mid-autumn festival holiday. 68.6% of transactions are generated from online transportation booking. Ctrip (37.6%), Qunar (19.78%), and Fliggy (16.46%) combined accounted for 73.84% of air ticket booking transactions. Ctrip led online accommodation with a share […]
New e-commerce regulations in China you should be aware in 2019
Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, all share a new name “e-commerce business operators” as Taobao and JD.com since the new e-commerce policy comes into force on the first day of 2019. Under this new regulation, they need to make market entity […]
How Chinese consumers respond to price discrimination
Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects: different prices for iOS and Android smartphone users, different prices for registered users and unregistered users, and different prices for more active users and less active ones. Empowered by internet […]
Secrets of wining low-tier city youth in China for FMCG brands
Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]
China non-financial institutes handled US$8 trillion transactions in Q3 2018
The third-party comprehensive payment market picked up in Q3 after its sluggish start this year, which reached 54.94 trillion yuan (US$8.01T) with a growth of 7.99% quarter-on-quarter. Alipay, Tencent Finance, and UnionPay combined accounted for 87.5% of the total. China’s non-financial institutes that provide payment services processed around 54.94 trillion yuan-valued transactions in Q3 2018, an […]
China online payment market down by 2.58% in Q3 2018
The third-party internet payment market in China showed no signs of picking up after its slump in Q2, which had been down from 6.96 trillion yuan (US$1.02T) in Q1 to just 6.54 trillion yuan (US$0.95T) in Q3. Alipay, UnionPay, and Tencent Finance combined accounted for 56% market share. China’s third-party internet payment market slid by […]
Chinese post-95s spent 80% more buying overseas in 2018
Post-90s was the main force of Chinese Haitao users while post-80s held the strongest per capita consumption power. Surprisingly, post-95s attracted extensive attention as its expenditure on overseas products growing at 80% year-on-year. Every 7 out of 10 Haitao users turned out to be females. The top 3 countries selling to China were America, Japan, […]
China retail trend 2019; to hit US$6.77 trillion, fueled by e-commerce and new retail
China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption […]
Sightseeing and vacations are top reasons of China’s domestic travels
China had invested US$150.6 billion in tourism and the related industries in 2017 with scenic sports being a major part. Natural scenic spots turned out to be more attractive compared with cultural scenic spots. Sightseeing (around 50%) and vacation (over 40%) were the two main driving force for traveling. Self-guided travelers spend less compared with travelers with […]