Mobile social networking is the top category of mobile apps in China by the average total time spent based on data from QuestMobile, followed by mobile videos, mobile games, and news and information. Top 10 mobile apps by monthly active users are WeChat, QQ, Alipay, Taobao, iQiyi, Tencent Video, Baidu (search), Weibo, Youku, and QQ Browser. … [Read more...]
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China’s Movie Market Consumption 2018
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more than that in North America for the first time. … [Read more...]
[REPORT] Post-90s mobile user study in lower-tier cities in China
![[REPORT] Post-90s mobile user study in lower-tier cities in China](https://d3h4ic4mid7cwj.cloudfront.net/wp-content/uploads/mobile-150x150.png)
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 times as many as that in the same … [Read more...]
How Gucci promotes its product via key opinion leaders (KOL) in China
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the voice of fashion icons such as Gogoboi and KOL is … [Read more...]
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. … [Read more...]
How to command price premium in China
In China market today, “consumption upgrading” is a buzzword, which means Chinese consumers are no longer focusing only on cheap prices, they are now more willing to pay a premium for products/services whose prices they view as justified: it might be better quality, quicker delivery, better brands, smarter functions, or a combination of various factors. … [Read more...]
China consumer consumption structure: urban vs rural areas 2010-2016
Based on Analysis' data from 2010 till 2016, the consumption structure in China is changing. Non-based needs consumption is decreasing. For example, food consumption in the urban area dropped to 29.3% in 2016 from 35.7% in 2010; and, that in the rural area also dropped from 41.1% to 29.8% in the same period. … [Read more...]
Developing effective retail strategies in China: online vs. offline
Online shoppers tend to be richer, younger, and better educated in China according to Nielsen. Close to 58% online shoppers reached the family income of over RMB 10,000. And, 64% are between 18 and 35 years old, comparing to 45% offline shoppers in the same age group. … [Read more...]
China’s P2P lending market trends & top platforms
The number of online credit users reached 160 million in China in 2016 and 200 million in 2017; and, it is estimated to grow with an annual compound growth rate of 15.9% according to data from iResearch. … [Read more...]
[REPORT] China New Media Trend 2018
![[REPORT] China New Media Trend 2018](https://d3h4ic4mid7cwj.cloudfront.net/wp-content/uploads/china-media-research-150x150.jpg)
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent's Penguin Intelligence Research. … [Read more...]
China third-party online and mobile payment markets overview Q3 2017
The total transactions via non-finance institutions in China totaled 42,167.92 billion yuan in Q3 2017 with an increase of 17.4% QoQ according to Analysis. This market is led by Alipay, Tencent Finance, and China UMS with 41.36%, 29.07%, and 13.41% market share respectively. … [Read more...]
Top smartphone, technology brands in China 2018
The top smartphone brands in China are Apple, Huawei, Xiaomi, Samsung and OPPO according to Tencent’s Penguin Intelligence research. The top internet/technology brands are Tencent, Alibaba, Baidu, and Jingdong (JD.com). … [Read more...]
The Impact of Taobao Villages 2017
The number of Taobao villages has grown from 3 in 2009 across 3 provinces to 2,118 in 2017 across 24 provinces. Most Taobao Villages are concentrated in east coastal areas; and, the top three provinces by total number of Taobao Villages are Zhejiang, Guangdong, Jiangsu, accounting for 69% of total. … [Read more...]
Top 10 Cities in China Reshuffled! Who’s in Top 10?
Shanghai’s GDP exceeds RMB 3 trillion mark for the first time according to the economic data of 2017, stabilizing its No. 1 position of China cities. More importantly, it brings spillover effects to Yangtze River Delta and surrounding areas. … [Read more...]
China mobile map app market overview 2017
China mobile maps app users reached 644 million as of December 2017, led by Gaode Maps (AutoNavi) and Baidu Maps according to data from Jiguang. Gaode's daily active users exceeded 40 million; its MAU exceeded 340 million in December 2017. … [Read more...]
China advertising market overview by channels 2017
China advertising market grew by 4.3% in 2017 after two years' consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in 2016; and, radio advertising grew by 6.9%. … [Read more...]