In the first quarter of 2022, the shipment of China’s tablet market was about 6.76 million units, a year-on-year increase of 8.1%, according to the latest IDC data. With the adaptation to the new market situation, the global tablet computer shipment in the first quarter of 2022 decreased by 2.1% year-on-year to 39.13 million units. […]
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China smart device market overview 2022
Smart Home is the largest smart device segment in China with over 185 million monthly active users, followed by Wearable, Smart Automobile, Smart Accessories, and Smart Health. Huawei Sports is the top smart device app with over 69.07 million MAU, followed by Xiaomi’s Mijia app (86 million MAU). Huawei has the largest smart device share […]
China online video, short video market overview 2022
China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’ increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and the total number of online video users reached 974.71 million in 2021. The […]
China Mobile Internet Insights 2022: Top Mobile Apps & Platforms
The top mobile apps in China by MAU are led by WeChat, Taobao, Alipay, QQ, Gaode Maps, Baidu, Pinduoduo, Douyin (TikTok), and Sogou Input. Top 20 Mobile Apps in Dec 2021 by MAU Short video apps’ time share increased to 25.7% in December 2021 from 21% a year earlier while instant messaging’s decreased to 21% […]
China e-commerce market 2022: top mobile apps and users
The average monthly active users of China’s online shopping market exceeded 842 million in 2021, according to data from QuestMobile. Mobile shopping users exceeded 1.112 billion in December 2021. The top e-commerce apps by MAU are Taobao, Pinduoduo, JD, Taote, and Vipshop. WeChat Mini Programs have become a key growth driver for some mobile shopping […]
China grocery e-commerce market to more than double by 2023
China’s grocery consumption retail market is estimated to reach 5469.7 billion yuan in 2021 and exceed 6817.3 billion yuan by 2025. Grocery Consumption by Categories Grocery retail market Online contributed to 14.6% of the total grocery retail market in China in 2020 from 8.8% in 2019. China grocery e-commerce market is estimated to exceed 1.2 […]
China senior internet users overview 2022
China senior internet users, who are above 50 years old, reached a record number of 275 million as of January 2022, according to data from QuestMobile. The seniors in China spend an average of 5.7 hours per day on the internet, down from 6.2 hours a year ago. Mobile phones, TV, and Desktop computers are […]
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
China’s tech unicorns overview 2022
The total number of Unicorn enterprises from China is 219 as of December 2021, an increase of 12 or 5.9% over the end of 2020. Beijing and Shanghai account for almost 60% of total technology unicorns in China. About 94% are concentrated in five regions; more than 60% of these enterprises are in five industries. […]
Chinese public-listed internet companies: U.S. vs. HK
Hong Kong lists almost 26% of Chinese public internet companies while the United States lists 43.2% and mainland China 31%. Nearly one-third of these companies are headquartered in Beijing. The number of Chinese Internet companies listed in Shanghai and Shenzhen, Hong Kong and the United States in 2021 were 48, 40 and 67 respectively. As […]
Metaverse trends in China 2022
Computing power, AI, network communication, and blockchain, as the indispensable infrastructure of the metaverse, play a vital role in the later stage development of the metaverse. IDC estimates that in 2022, participants in the development of metaverse infrastructure, mainly operators, infrastructure hardware companies, and top Internet companies, will lead the effort. The pace of relevant […]
American coffee brand “Blue Bottle Coffee” opened its first store in China
On February 25th, the American coffee brand “Blue Bottle Coffee” opened its first store in mainland China. On the opening day, fans lined up to buy; large number of customers waited outside the store and lined up for hundreds of meters. Even many scalpers were eyeing the business of reselling the coffee. That morning, the […]
6 trends of China’s digital economy innovation
In a relatively short time, China has become one of the world’s largest digital economies. Thanks to the support of nearly one billion internet users, China’s e-commerce sales rose to $1.7 trillion in 2020, accounting for about 30% of the country’s total retail sales. But scale is not the whole point of the story. Innovation […]
China enterprise SaaS market overview and forecast
After the market recovered in 2018 and the growth fell slightly in 2019, caused by the epidemic, the growth rate of SaaS market rose again in 2020. In 2020, the SaaS market in China reached 53.8 billion yuan, a year-on-year increase of 48.7%. At this stage, the capital market’s attitude towards SaaS is more rational, […]
Using Google Analytics to track Chinese users? Be aware of legal risks
In addition to the accuracy of data collection from mainland Chinese users using Google Analytics (GA), companies may also face legal risks. China’s PIPL (Personal Information Protection Law) takes effect from 1 November 2021. Article 36 of PIPL: personal information processed by state agencies shall be stored within the territory of the People’s Republic of […]