This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]
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TikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern […]
Insights of e-commerce and manufacturing collaboration in China
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]
Chinese consumers expanding the number of countries from which they buy
In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first three quarters of 2019, total FMCG sales roles by 2.7%, 6.9%, and 5.7%, maintaining the same pace as 2018. In the first […]
Case study: selling luxury product through Taobao live broadcast
Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury products. A Taobao Live MCN (Multi-Channel Network) Feiyu specializing in second-hand luxury products provides an excellent case for study. Since its debut on Taobao back […]
How is WeChat Work 3.0 valuable to businesses
Tencent launched a critical update to WeChat Work (version 3.0), an enterprise version of WeChat. The updated WeChat Work helps businesses connect deeply with consumers and retain customer resources. New features include productivity tools and WeChat Moments integration. WeChat Work 1.0 only supported simple functions including Business Contacts, paid phone calls, attendance, announcement, etc while […]
How Xiaohongshu successfully pivoted its growth and product strategies
Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle. Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies All the good products […]
Short video penetration over 70% in Q3 2019; 38% made a purchase
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]
Mobile shopping users and top e-commerce apps in China in Q3 2019
China’s online shopping users reached 370 million on desktop and over 1 billion unique mobile devices in September 2019. They use an average of 2.22 mobile apps and 6.3 hours on shopping. Missfresh beats Alibaba’s HemaFresh by total users in tier-1 cities. Also, check out the top mobile shopping apps by growth and total MAU. […]
Top mobile apps in China in Q3 2019, led by WeChat, Alipay, QQ, Taobao, iQiyi.
The top mobile apps in China by total MAUs are led by WeChat, Alipay, QQ, Taobao, iQiyi, Tencent Video, and TikTok. Check out the top 30 by MAU and leading apps in news, travel, video, social media, and WeChat Mini Programs. On average, each mobile users in China use 18 categories of mobile apps in […]
China internet users overview for Q3 2019; lower-tier youths have strong spending power
The unique active devices of China mobile internet grow slightly to 1.41 billion units in September 2019; and, the active users on PC is about 500 million. The daily average usage time of mobile internet in China grew 7.3% YoY. And, the top mobile app categories by the average usage time growth are short videos. […]
Top mobile apps used by post-00s, middle-aged, elderly in Q3 2019
There are more than 100 million post-00 (those born in and after 2000) mobile users in China; and, the middle-aged and the elderly have more free time. They are important segments in China mobile internet that many Chinese companies compete for. Check out their favorite mobile app categories and apps. The number of active post-00 […]
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
China business mobile apps overview; top social apps Maimai and LinkedIn
China’s urban population under employment is about 425 million. Beijing, Shenzhen, and Guangzhou have the most employed post-85s and post-90s. Business mobile apps see an average daily usage of 25.4 minutes per user in China. And, the majority come from top tier cities with about half between 31-40 y-o. Top social apps for professionals are […]
New attitudes of China internet users
48% of China internet users define “rich” with a minimum of 10 million yuan (US$1.42 million); they value “career” the least compared with family, health, love, and wealth; women are more likely than men to go dutch while having dinner with friends, according to a survey conducted by Tencent’s Penguin Intelligence. We summarized the survey […]