The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN). DAN revised 2020’s forecast from 6.9%. In particular, outdoor advertising spending is facing a difficult year, coupled with the impact of coronavirus pandemic, which is expected to […]
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China smartphone shipment down 55% in Feb 2020; Huawei, Xiaomi captured 13%, 9% global market share
Samsung captured 22% global smartphone market share in terms of sales volumes in February 2020, followed by Apple (14.4%), Huawei (13.2%), and Xiaomi (9.2%), according to research company Counterpoint. Huawei performed well above expectations, selling more than 12 million smartphones during February, seeing just a 1% drop in global market share. Global Smartphone Sales in […]
Insights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
China’s wearable device shipment up 37.1% in 2019, led by Xiaomi and Huawei
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]
Short video market trends in China for 2020
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
Mini Programs usage insights for Feb 2020; DAU exceeded 450 million
The Daily Active Users (DAU) of mini programs in China has already surpassed 450 million, according to Aladdin’s report released in March 2020, a 3rd party mini program data platform. The number of available mini programs on the market reached 3.9 million, 600,000 more compared to 2 months earlier. As a comparison, Apple Store has only […]
China tablet market overview 2109, led by Apple and Huawei
The total tablet shipment in China grew by 0.8% to 22.4 million units in 2019. Apple and Huawei are the top two tablet vendors in China in 2019, followed by Xiaomi, Lenovo, and Microsft. In the fourth quarter of 2019, China’s tablet computer market shipments were about 5.81 million units, which began to decline after […]
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]
Coronavirus outbreak’s impact on China’s consumption
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
How some industries in China benefiting from the novel coronavirus outbreak
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
Rising consumption power of China’s small town youth, part 3
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Smartphone shipment & market share in 2019: Worldwide vs. China
Global smartphone shipments grew 1% and reached 368.7 million units in Q4 2019, according to data from research company Canalys. Apple grew by 9% to 78 million units with 21.3% market share, followed by Samsung (70.2 million, 19.2%) and Huawei (56M, 15.2%). Xiaomi took fourth place, growing 23% to 33 million units with 9% market […]
Rising consumption power of China’s small town youth, part 2
Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition. Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in […]
Rising consumption power of China’s small town youth, part 1
The average monthly disposable income of new small-town youths is 3,730 yuan, compared with 5,401 yuan of young people in China’s first and second-tier cities (“top tier cities”) according to a research report by Tencent. You can download CIW eBook: Small Town Youth, New Growth Engine in China Although there is a gap in income […]