The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN). Tencent displaces Baidu and becomes the second largest publisher by total net digital ad spending with an increase of 15.5% YoY. And. Alibaba will remain on top, […]
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7 trends in China’s data center market
Under China’s “new infrastructure” development plan, data center is listed as a key development project in 2020. Tencent, Alibaba, and Baidu all have set ambitious goals; local governments have responded positively; first-tier cities, such as Shanghai and Shenzhen, which are in short supply of land resources, have also shown some degree of policy flexibility. Driven […]
How content help businesses in branding and driving sales in China
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Top short video, live streaming Chinese apps in global market in H1 2020
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]
Tourism transactions on WeChat grew by 43% during Dragon Boat Festival holiday
WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]
Top mobile shopping platforms in China: Taobao, Pinduoduo, JD
Taobao remains the top mobile shopping platform (693 million) in China in April 2020 by total unique users across mobile apps and mini programs on WeChat, Baidu, and Alipay. Pinduoduo, JD, Jingxi, and Vipshop ranks 2nd to 5th. Jingxi was launched in 2019 by JD to take on Pinduoduo on lower-tier cities while Taobao launched […]
Top Mobile Apps in China 2020 in 14 charts
The top 20 mobile apps in China by total monthly active users in March 2020 are led by WeChat, QQ, Alipay, Taobao, iQiyi, Tencent Video, Baidu, Sogou Input, TikTok, Gaode Maps, and etc. Check out top mobile apps in delivery, social networking, travel, lifestyle, video, podcast, music, news, short video, and smart device management categories. […]
Mini Program platform compared: WeChat vs. Alibaba vs. Baidu
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. WeChat Mini Program DAU have exceeded 400 […]
WeChat Mini Programs overview 2020
Monthly active users (MAU) on WeChat Mini Programs grew to 849 million in April, an increase of 24% YoY. The number of mini programs with at least 1 million MAU has exceeded 1,214. Get an overview of the mini program categories trends on WeChat based on Q1 data. Games and Videos are the top 2 […]
Douyin (TikTok) users overview in Q1 2020; 518 million MAUs
Douyin, TikTok’s China native app, saw its monthly active users increased to 518 million in March 2020, an increase of 14.7% YoY. And, the average monthly usage hours increased to 28.5 hours, an increase of 72.7% YoY. The female user ratio on the TikTok platform increased to 57% in March 2020 from 41% a year […]
Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED
The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and Xiaohongshu (RED). Take a quick overview of the four apps on time usage, user growth, and their downstream shopping platforms (Taobao, Pinduoduo, JD, […]
Alibaba’s DingTalk user profile in Mar 2020; additional 62 million users acquired
DingTalk, Alibaba’s enterprise communication and collaboration platform, is the top rising mobile app in the 100M-500M MAU group in March 2020. The monthly active users of DingTalk skyrocketed to 288 million in March 2020 from 47 million in March 2019, an increase of 513% YoY. The average monthly usage hours also grew sharply by 570% […]
China express delivery business volume up 41% in May 2020
In May 2020, the business volume of China’s express delivery service completed 7.38 billion pieces, a year-on-year increase of 41.1%; the corresponding business revenues totaled 77.19 billion yuan, a year-on-year increase of 24.9%. The business volume of the express delivery services in China has accumulated 26.41 billion pieces in the first five months of 2020, […]
China’s mobile apps market overview 2020 [updated]
The number of mobile apps available in the market decreased to 3.67 million in China in 2019 from 4.52 million in 2018; Apple App Store accounts for over 40%. Find out the top mobile app categories by total number of apps, usage time, total users. And, check out the top growing mobile app categories by […]
China online advertising market down 20% in Q1 2020 (Updated)
Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth. In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, […]