The top mobile apps by MAU growth are QQ Browser, Taobao, Pinduoduo, DingTalk, and TikTok Lite in September 2020. The top lifestyle mobile platforms are led by Meituan, Meituan Delivery, and Alibaba’s Ele.me including mobile apps and mini programs. Douyin (TikTok) remains the top short video app in China, followed by Kuaishou. Taobao saw over […]
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Top mobile shopping platforms in China 2020 (updated)
Taobao remains the top mobile shopping platform in China in 2020 by total unique users across mobile apps and mini programs on WeChat, Baidu, and Alipay. Mobile shopping app market MAU totaled 1.02 billion in September 2020, up 4.7% YoY. Taobao, Pinduoduo, and JD saw the largest increase in MAU in Sep: By usage time, […]
China game live streaming revenues to double by 2021
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or its subsidiary would acquire each outstanding ordinary share of Douyu. Is China’s game live streaming market that lucrative? Let’s dig into some data. Game live streaming users dropped to 68.12 […]
China’s mobile internet overview 2020 (updated)
Top mobile app categories with the largest active user growth in Q3 2020 are Transportation, Finance, and Shopping. Instant Messaging remains the top segment among China’s social media apps in September 2020 with over 1 billion active users, followed by Weibo and Dating (330.57 million). K12 is the largest segment in China’s online education market […]
China mobile internet users overview in Q3 2020
Chinese users’ average daily time spent on mobile internet grew to 6.1 hours per day in September 2020, up 3.4% YoY. And, they opened an average number of 25.1 apps, up from 24.7 a year ago. In September 2020, China mobile internet saw slight growth among post-70s (born between 1970 and 1979) but significant growth […]
China online advertising market overview in Q3 2020
China’s online advertising market saw the largest growth from short video ads (107.7%) and social ads (62.5%) in Q3 2020 while e-commerce ads had an increase of 14.9%. The short video platforms with the largest advertising revenue growth are Kwai (Kuaishou), Xigua (owned by ByteDance), and Haokan (owned by Baidu). Short video market trends in […]
China online gaming users hit 540 million in 2020
China online gaming users have grown to about 540 million or 57.4% of total internet users in the first half of 2020. Mobile online games users reached 536 million or 57.5% of total mobile internet users. According to CNNIC, 25.8% of mobile apps in the Chinese market are games, the largest category by total number […]
Short video market trends in China for 2020 (updated)
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
China’s online payment users penetration reaching 86% in 2020
The number of online payment users in China reached 805 million as of June 30, 2020, according to a CNNIC report, accounting for almost 86% of internet users. Mobile online payment users grew to 802 million in H1 2020, representing 86% of mobile internet users. Third-party Payment Market in Q2 2020 China’s third-party mobile payment […]
China online education market penetration exceeded 40% in 2020
The number of online education users in China skyrocketed in 2020 and reached 380.6 million as of June 30, accounting for 40.5% of internet users. Mobile online education users rose sharply and exceeded 400 million in 2020. China’s online education is estimated to be a 400.38 billion yuan (US$58.51 billion) market in 2020, with a […]
China entertainment and media outlook 2020-2024E
Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 3.6% over the next five years, which is higher than the global average of 2.8%, according to the latest report by PwC. Digital revenues experienced a drop in 2020 but are expected to grow at 5.4% […]
Close to 80% of China internet users shop online in 2020
The number of online shopping users in China grew to 749.39 million, accounting for almost 80% of all internet users in China. Mobile shoppers grew to 746.96 million as of June 2020, representing about 80% of mobile internet users. China’s online shopping market saw a 6.8% growth YoY or 20.9% QoQ in the second quarter […]
How JD penetrates lower-tier cities with social e-commerce initiative
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
S&P Global: Bank disruptors doubling down on mobile payments in China
Users of most payment platforms reported high engagement for mobile payments (around 90% considering the margin of error), with Du Xiaoman Pay users being a notable exception (80%). WeChat Pay users appeared to be evenly distributed across all ages, but QQ Wallet users skewed younger. A pair of big technology firms has further consolidated its […]
China saw over 618M tourists, US$67B revenues in Golden Week holiday 2020
Netsunion reported a total number of 13.382 billion online payment transactions with a total value of 7.23 trillion yuan during the past eight-day Golden Week holiday in China from 1 October. The average daily transaction processed by Netsunion during this period increased by 47% over the same period last year. The transaction scale on China’s […]