The emerging digital market is accelerating Chinese consumers' consumption upgrading. Nowadays, Chinese consumers are more able to consume sensibly. Shopping is no more as easy as "just buy it", according to a report from Accenture. … [Read more...]
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How Tmall, Alibaba’s new retail, could transform RT-Mart
How can Alibaba change RT-Mart? Since Alibaba invested 22.4 billion yuan (US$3.43 billion) in the retail chain’s parent company, Sun Art Retail Group, the answer to this question has become much-anticipated. … [Read more...]
China third-party mobile payment market Q1 2018; dominated by Alipay and WeChat
The total transactions of third-party mobile payment reached 40.36451 trillion yuan (US$6.08 Tn) in Q1 2018, up by 6.99% over Q4 2017 and dominated by Alibaba affiliated Alipay (54%) and Tencent Finance. … [Read more...]
New consumption trends in China 2018
The upper middle class and the affluent families will account for 55% of personal consumptions in urban areas in China in the next five years, contributing 81% of the consumption growth in China according to CTR. … [Read more...]
Apple’s App Store took US$3.57 bn from China in Q2 2018, up 25% YoY
Apple's App Store generated 23.7 billion yuan (US$3.57 bn) from China in Q2 2018, up 25% over Q2 2017 (US$2.86 bn) and 6% over Q1 this year. Almost the same as Q1 2018, though mobile gaming apps accounted for the lion's share of 79% in revenues, it only increased by 15% from Q2 2017, which is nothing compared with the skyrocketing growth of entertainment apps (163%). … [Read more...]
The popular video app in China, Tik Tok hits 150 mn DAU and 300 mn MAU up in June 2018
So far, Tik Tok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018. … [Read more...]
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. … [Read more...]
Parent-child tourism trending in China 2018
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. … [Read more...]
[REPORT] China Shopping Behavior 2018; value growth of FMCG rebounded
![[REPORT] China Shopping Behavior 2018; value growth of FMCG rebounded](https://www.chinainternetwatch.com/wp-content/uploads/buy_button_-150x150.png)
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the "two-speed" phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. … [Read more...]
China online education market fell by 11.3% QoQ in Q1 2018
China's online education market generated 68.2 billion yuan (US$10.33 bn) in Q1 2018, declined by 11.3% from Q4 2017 while increased by 48.9% from Q1 2017. … [Read more...]
Short video becoming a major traffic driver for e-commerce in China
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. … [Read more...]
An overview to China’s celebrity economy in 2018
79% of respondents have favorite celebrities in China and 40% of them like to spend money on idol-chasing, according to a report from Penguin Intelligence. … [Read more...]
Starbucks’ expansion in China shows increasing consumer upgrading
Starbucks has succeeded in cementing a leading position in China's coffee market in a way that might hard to replicate for other foreign companies. … [Read more...]
Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018
During this 3-day festival, China saw 89.1 million person-trips with a total tourism revenue of over US$5.5 billion, an increase of 7.3% YoY. As it coincides with the World Cup 2018, tourists from Guangdong, Hebei, Fujian, Beijing, Guizhou, and Shanghai spend the most during the World Cup. … [Read more...]
[REPORT] China’s pan-entertainment market growing with paid users
![[REPORT] China’s pan-entertainment market growing with paid users](https://www.chinainternetwatch.com/wp-content/uploads/music-150x150.png)
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid users. … [Read more...]
China FMCG market 2018 in 7 charts
The FMCG market in China is among the world's most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. … [Read more...]