The monthly unique visitors across the desktop devices dropped by 3.9% year-on-year to 509 million in 2018. Average time spent consuming media content on mobile devices per user is 2.3 times more than that of the desktop. The online communication platforms led by Tencent’s WeChat and QQ are home to over one billion unique devices […]
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China digital video market overview 2019
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
Ad revenues & market shares of China’s top 16 internet companies
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]
Outbound Chinese tourists mobile payment usage 2019; average spend US$6,706
On average an outbound Chinese tourist plans to spend US$6,706 traveling overseas in 2019, up 15% from 2018. Product quality became the second most important factor to consider when shopping abroad. 69% of outbound Chinese tourists made purchases on their mobile phones in 2018. Chinese citizens made a total of 149.72 million outbound visits in […]
Top Chinese mobile apps by UVs in March 2019
The top 10 Chinese mobile apps by UVs are WeChat, QQ, Taobao, iQiyi, Sogou Input, Alipay, Weibo, QQLive, Baidu Search, and Amap according to data from iResearch for March 2019. Check out the chart below for the top 30. The top two mobile apps are instant messenger apps from Tencent. WeChat’s monthly UV exceeded 1.1 […]
China is home to 113 internet unicorns in 2018
China’s internet industry has given birth to 113 unicorns in 2018, 47.8% of which are based in Beijing. 15.9% of them provided company services. As of December 2018, China’s internet industry has given birth to 113 unicorns (all private internet companies valued at US$1 billion or more). Among them, 47.8% were in Beijing. Unicorns in […]
Over 69% public listed internet companies in 2018 are from tier-1 cites
2018 saw 120 internet enterprises going public at China’s domestic stock exchanges and abroad. The combined valuation reached as high as US$1.17 trillion. 48 of them went public in the U.S. 69.2% were from the first-tier cities and 13.3% were e-commerce enterprises. In China, a total of 120 internet enterprises went public as of December […]
China FMCG market overview Q1 2019
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to the same period in 2018, according to Kantar Worldpanel China. Non-food, especially personal care categories, maintained a robust growth while the food and beverage sector showed a weaker performance of […]
China social media users’ content preference by education levels 2019
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
China smartphone shipments down 4.1% YoY in March 2019
Smartphone shipments declined by 4.1% to 26.936 million units in March 2019, accounting for 94.9% of mobile phone shipments in China. 90.5% of mobile phone shipped during this period are from domestic mobile phone vendors. Mobile phone shipments down 6% year-on-year China saw domestic mobile phone shipments declined to 28.373 million units in March 2019, […]
How are Chinese smartphone brands faring globally?
When people are buying a smartphone, they’re increasingly opting for a Chinese brand. The big three Chinese smartphone brands are bucking the global trend and are all steadily gaining market share. Global demand for smartphones has been in steady decline for over a year – but not because people don’t love smartphones. Rather, it’s the […]
Baidu, Alibaba, and Tencent investment overview in 2018
China’s leading internet companies such as Baidu, Alibaba, and Tencent, a.k.a. BAT, also compete in the investment. In 2018, companies received around 2.6 billion yuan investment from Baidu, over 12.7 billion yuan from Tencent, and near 40 billion yuan from Alibaba. The 2.1 billion yuan ($302 million) strategic round in Xinchao Media, an elevator advertising […]