The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will soon reach 450 million.
The number of Chinese mobile netizen increases at a stable growth rate. It has grown by 10 million in the first quarter this year from the second quarter of 2012.
Mobile phone has already become a necessity of life. With the popularity of 3G network and wifi, more and more people use mobile phones to surf the internet. 57.3% use phones to surf Internet more than twice a day.
There are a great number of applications with various functions. The chart above shows that instant messaging is the most frequently used app with 82% penetration rate, followed by mobile search with that of 69.4%. It is observed that mobile search is an essential function of mobile phones.
Well, on what situation will mobile phone owners the search function of their phones? According to the data, Chinese users will use mobile search on many situations, among which looking up new items and things comes first. And when they have no computer in hand, they will choose to use mobile phones to search.
About 62% of people access mobile Internet via search engine, which owns the highest percentage among all the channels.
Baidu is also leading the search race on mobile, followed by Soso and Easou.