China Internet Watch

China Internet Stats, Trends, Insights

mobile search

Chinese search engine Sogou revenues up 43% in Q2 2018

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Sogou achieved solid results in Q2 2018 with revenue increasing 43% year-on-year to US$301.4 million and non-GAAP net income up by 58% to US$38.2 million, according to its financial results. That was greatly driven by the twin growth engines – search and mobile keyboard – and AI-focused strategy.

Mobile advertising market overview in China in H1 2017

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Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products, and retail. P&G is the largest mobile advertiser with over 500 million yuan total spending, followed by Unilever and Shanghai General Motors (SGM). Mobile search (33%) is the top channel […]

China search engine market share in Apr 2017

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StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]

WeChat becoming a threat to Baidu in mobile search?

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WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.

A Quick Guide for Baidu Mobile SEO

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Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.  Take one of the popular audio sharing platform Ximalaya as an example: When a user enters the website via mobile search, it interrupts the […]