You are here: / China online holiday booking market overview Q2 2017
While China's more affluent consumers increasingly favor independent travel, the online holiday and group tour booking market is still showing rapid growth, likely driven by continued expansion of the middle class in China.
In the second quarter of 2017, China's online holiday booking market grew to 21.77 billion yuan (US$3.26 billion), equating to year-on-year growth of 28%.
While this figure is slightly lower than that for Q1 2017, this is common as the second quarter in China lacks ...
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