As of July 2017, there were 751 million internet users in China, a figure which increased by 19.92 million in the first half of this year. The proportion of internet users as a part of the total population has reached 54.3%, 1.1 percentage points higher than in 2016.
The number of mobile internet users in China rose by 28.3 million to reach 724 million at the end of the first half of 2017; mobile internet users also accounted for 96.3% of internet users (non-exclusive), up from 95.1% at the end of 2016.As of June, 2017, internet users made up 26.7% of the population in rural areas, a decline of 0.7 percentage points from the end of 2016; there were a total of 201 million rural internet users. Click To Tweet
The gender of internet users in China is nearly identical to the split in the population at large; 52.4% of internet users are male (vs. 51.2% of the general population) and 47.6% are female (48.8% of the general population).
Internet users are also generally younger than the populace as a whole. 72.1% of internet users are between the ages of 10 and 39. Among users aged 40 and over, penetration rates increased by 1.7 percentage points over the first half of 2017.
Incomes among internet users were concentrated among the 2001-3000 yuan/month (US$300-450 /month) and 3001-5000 yuan/month (US$451-750/month) ranges, with the former accounting for 15.8% of users.
Download the details in the updated China Internet Insights report here.