China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users.
China had over 570 million online video users, accounting for three-quarters of its total internet users.
Online video market derived a large part of revenues from commercial ads. Revenue from paid users also saw gradual growth since 2015.
In 2017, the revenue of online video ads market reached 48.9 billion yuan in 2017, up by 37.8% over 2016. Revenues from mobile video ads totaled 31.4 billion yuan, accounting for 64.2% of the total. The online video ads market is estimated to hit a record of 86.3 billion yuan in revenue with 73.73 billion yuan from mobile video ads by 2020.
The online paid video market generated a revenue of 21.37 billion yuan in China in 2017, with 97.63 million paid users....
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