According to iResearch, monthly Weibo users accessing from desktop computers hit 285 million in March 2013, and Weibo mobile app monthly users reached 88 million. Weibo has become a mainstream application on both desktop and mobile devices.
Sina revealed to media in 2012 that it had around 300 thousand Enterprise Weibo Accounts. The top five most followed Enterprise Weibo categories are: online shopping, entertainment, consumer electronics, catering food and clothing.
According to iResearch, users tend to get consumer products information on Enterprise Weibo, which indicates Weibo has become an important consumer information sharing and feedback platform. With the popularity of Enterprise Weibo, Weibo marketing will attract more small and medium enterprises.
In 2012, users mainly follow Enterprise Weibo to get promotion and entertainment information. Getting basic customer service means the least to users. The research reflects Enterprise Weibo focuses on sending out enterprise information and neglects users feedback. Enterprises should strengthen two-way communication and build up good customer relationship.