28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster.
The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers already have doubts about the click rate, it matters a lot how invalid traffic changes.
With 40.8% of ads traffic turn out to be invalid, vertical media continued to be the...
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