In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It's trending among young consumers in China based on sales data from JD.com and Vipshop.
Top Cosmetic & Skincare Products by Vipshop male buyers
Proportion of Vipshop's male buyes for health care products
As the female is becoming more and more independent, they show higher interests in digital products and outside fitness equipment. By comparison, the male cares more about personal looking and health and hence put more attention to skincare and healthcare products.
The male purchased 17% of maternal and child products in 2017. Overall, male consumers from tier-1,...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time