In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It's trending among young consumers in China based on sales data from JD.com and Vipshop.
Top Cosmetic & Skincare Products by Vipshop male buyers
Proportion of Vipshop's male buyes for health care products
As the female is becoming more and more independent, they show higher in...
Log in or subscribe here to read the full content.