China’s online retail B2C market reached US$186.13B in Q3 2018. Tmall led this market with a share of 59.5%, followed by JD.com (25.8%) and Suning (6.4%).
The online retail B2C was a 1,284.37 billion yuan (US$186.13B) market in China in Q3 2018, which increased by 30.3% compared with the prior year period.
Tmall continued to lead this market with a lion’s share of 59.5%. The GMV on Tmall grew by 31.4% year-on-year. JD.com followed behind with a lesser market share of 25.8% (a little decline compared with 26.2% in Q2) and GMV growing at 24.9% year-on-year.
Tmall and JD.com combined represented 85.3% of the online retail B2C market. Notably, Suning kept expanding its market share from 5.5% in Q2 to 6.4% in Q3. Vipshop and Gome took the fourth and fifth position with a market share of 3.2% and 1.2%, respectively.
Check out the top mobile e-commerce apps in China Q3 2018