Launched in 2017, Hey Box of Alibaba's Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total transaction value of over 40 billion yuan. New products launched via Tmall Hey Box are supposed to become best sellers and hit the industry benchmark from zero in 30 days.
You can also read the full story from CIW eBook here.
In order to successfully introduce new products, it is important to find effective ways to impress targeted consumers. The characteristics and advantages of the new products shall be clearly conveyed and endorsed th...
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