WeChat is going to launch a new feature “Gifts upon payment” for WeChat Pay to get the small and medium merchants further engaged in January 2019. They can exchange those points with increased limits for balance withdrawal or VIP membership of Tencent Video, etc.
Merchants who hold the WeChat Officially issued QR code could earn points every time someone transfers money to them by scanning such QR code, 1 yuan for 1 point. The accumulated points can be used to exchange profits, such as free service fee for cash withdrawal if they want to withdraw balance from WeChat Wallet to their bank card.
They can check the detailed information in “Receipts Manager” to check what benefits are available with points they have earned at that moment. For example, they can exchange a certain amount of points with Tencent WeSim Card, WeChat Reading coupons, VIP membership of Tencent Video, tools for WeSing, or coupons for JD.com and Vipshop, etc.
In this way, more and more merchants and retailers would be happy to provide and encourage WeChat Pay options for customers. In return, some merchants might find a way to provide better services considering all those profits they are to get with the support of repeated customers.