China’s short video market saw explosive growth in the past year. The success of Tik Tok (or Douyin in Chinese) soon attracted Tencent, Baidu, and Alibaba to join in the competition. In a short span of time, several hundred short video apps appeared in the market.
In the short video market, competition is growing fierce while government regulations are tightening. Kuaishou (kwai) is one of the two leading mobile apps in the field. Not only did they survive this challenge, but they also achieved unexpected growth in the last year: the number of daily active users (DAUs) on Kuaishou reached 160 million as of December of 2018.
Kuaishou’s DAUs grew by 60 million in 2018. Most of this growth occurred between August and December, a formidable feat considering the regulatory environment...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time