53% of users use WeChat Mini-Programs mainly for temporary usage, 40% didn't want to download mobile apps, 33% are automatically redirected to it after scanning QR code or clicking, and 31% just want to give a try.
If you missed part 1, you can find it here.
User profile & usage preference
Among WeChat Mini-Programs users, 58% were men, 70% under 40 years old, 76% college educated or above, and 52% lived in tier-3 or lower tier cities.
42% of users played Mini-Games on WeChat, 39% used lifestyle services mini-programs, and 28% viewed news.
Specifically, those aged 17 years or younger mainly used WeChat Mini-Games. Users between 18 and 49 years old like to use Mini-Games and lifestyle service mini-programs. And, older users over 50 years old prefer news mini-programs, suc...
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