Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while "young", "geographic concentration" and "social" are the keywords that best describe the trend of luxury brand marketing in China.
A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major pain points for luxury brand marketing in China:
how to better reach out to customers
how to better increase customer loyalty
how to better use data assets to drive business growth.
Luxury marketing in China: Young, geographic concentration and social are the keywords that describe the future trend
In 2018, China's luxury market exceeded 110 billion Euros while maintaining a growth rate of 6%, accounting for 33% of the gl...
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