Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]
In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
A public-listed women’s shoe company saw 14 daily 10%-growth during the period from December 12 of 2019 to the middle of January 2020. This was because of one online influencer, which also shows the impact of online influencer and live streaming in China. If you are not familiar with mainland China’s stock exchange, it requires […]
During the Chinese New Year holiday, Pinduoduo quietly launched a short video function called “Duoduo Video” in its app.
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec. 30 2019 issue. Besides her are Gree Electric Chairman Dong Mingzhu, Executive Vice President of Renmin University of China Wang Liming, President of Mengniu Group Lu Minfang, Actor Yang and […]
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site – all received negative comments on social media in China.
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new and cool things resulting in the rising of popular online shop and travel places. China Everbright Bank Credit Card Center has a keen insight […]
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China. A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major pain points for luxury brand […]
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing value, and top 10 sectors of advertisers. 1. Comparison of social relationship intensity KOLs on Tik Tok connect to users through contents rather than as individuals. Tik Tok’s main feature […]
Women in China accounted for more than 63% of the total number of travel bloggers. And travel bloggers traveled more than twice a month on average; 89% of travel bloggers have excellent travel guide writing skills and 79.1% of them are familiar with photography, according to a Fliggy report. The majority of travel bloggers are […]
As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion in the industry. In people’s established view, Kwai and Tik Tok are different as Kwai is more bound with the mass while Tik Tok maintains more taste; while Kwai focuses […]
What’s your idea of entrepreneurship based on content creation? Publishing opinion pieces on Daily Headline News, uploading a few comedy videos on Kuai Shou, share a few paragraphs on Weibo? In fact, while doing online shopping on Taobao, people can also kickstart entrepreneurship by doing product reviews videos, live streaming of shopping or even publishing […]
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the […]
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in fierce battles to compete for attention, and hence preferences, of consumers in the days leading up to Chinese New Year (February 15 in 2018). JD.com (partly owned by Tencent) and […]