The total number of online travel agency (OTA) users in China reached 145.6 million in June 2019, according to data from Fastdata.
Tier-2 cities in total saw the most number of OTA users (56.68 million) in June 2019, followed by tier-3 group and tier-1.
Related Dossier: China Online Travel
Lower-tier cities experienced faster growth in OTA users. Tier-4 had an increase of OTA users of 78.3% YoY, followed by tier-3.
The top OTA platforms by the total number of monthly active users are Tongcheng eLong, Ctrip, and Qunar, Alibaba's Fliggy, Meituan, Tuniu, Mafengwo, Lvmama, Tripadvisor, and Booking.
Transportation and accommodation booking transactions account for the majority of the total.
Ctrip and Qunar have a combined market share of close to 56% in the fir...
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