CNIT just released its research on China B2C brand influence in July 2013. Jingdong ranked the first in China B2C brand influence scored 95.72, followed by Tmall and Amazon China.
Compared to June 2013, the ranking of Jingdong, Vipshop, Yihaodian, Lefeng and Vancl all went up. Vipshop jumped from the 10th to 4th.
In online media coverage, Tmall had the biggest media coverage with 27.54% of total B2C brands media coverage. Jingdong came to the second with 20.98%. The other 8 B2C brands in the top 10 list each occupied 4%-10%.
According to CNIT, the unique visitor in July dropped a little compared to June 2013. This was partly because the end of June 18 Sales War. In July 2013, Tmall ranked the first with 60.36 million UV. Jingdong had 18.18 million UV, and Amazon China had 7.2 million UV in July.
Dangdang topped in the number of negative reports in July 2013, with 106 negative reports. It was concerned with dangdang free ebook sale confronted with against from press, fake sale and bad logistic service. Vipshop and Suning’s negative reports also surpassed 60, mainly about fake products and bad customer service.
All major B2C brands focused on Weibo advertising. In July 2013, Jingdong Weibo retweeted posts reached 176,336, ranked the first. Followed by Tmall with 163,125 posts. Except for Vancl, other B2C brands Weibo posts all surpassed 10,000 in July 2013.