Renren released their new mobile app on November 26 2013, re-positioning to target young students as their core users. It could also be viewed as the return of Renren.
In 2009, Renren changed its name from “xiaonei” to “renren” and allowed non-student users to register accounts. It encountered strong objects from some students then, they thought it would jeopardize the purity of xiaonei users.
According to data from Renren, the registered accounts reached 194 million. The number of monthly active users reached 54 million, over 75% active users were post-90s. Renren targeted its users on post-90s, most of which are students.
CEO Chen Yizhou said renren was a focused and changing company, renren needed to focus on young students when the era of mobile internet came. Renren changed from SNS (Social Networking Services) to SMS (Short Message Service), the new version mobile app reinforced instant messaging and group messaging.
Renren also launched new PC version software.