Wechat added a new feature yesterday for its public account platform to enable verified Wechat Official service accounts, who have integrated Wechat payment, to set up online shop easily.
Wechat official account users don’t need to have technical programming skills to launch a shopping feature for its Wechat community.
The Wechat official account platform provides the following features for online shop management:
- Product upload
- Products management
- Order management
- Product display management
- Customer complain management
Besides being a verified service account with integrated Wechat payment, security deposit of RMB 30,000 is required.
It’s definitely a useful feature for SMEs but either the interface or the functionality are quite basic; for big players in e-commerce probably need to utilize Wechat API to build one that fits into their marketing strategy.