Last week, Weibo announced premium publisher program called WeMedia to encourage more unique and quality content creation on Weibo.
We just found that Qihoo 360’s Wemedia platform is now fully integrated with Weibo WeMedia, who previously also pulls content from Wechat. 360 WeMedia homepage features Technology and Finance, education, culture, featured posts, popular articles and top influencers. All sections are links to corresponding Weibo article page.
We Media, or “zi mei ti” in Chinese, refers to individuals and a group of individuals who are independent with large number of followers or fans on Chinese social media creating quality and unique content on certain topics. These are often influencers in China.