Yitiao, a video-focused content producer and e-commerce start-up, opened its first three brick-and-mortar stores in Shanghai on September 22, 2018. Yitiao has been one of the top WeChat Official Accounts by total followers that produces original videos after four years’ operation. It also established its own e-commerce platform aiming at China’s new middle class based […]
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.
Weibo.com has been encouraging high quality user generated content with We Media Project which it can offer to the users to be a more valuable platform and it can monetize as well. Qihoo 360?s Wemedia platform has also fully integrated with Weibo WeMedia.
Weibo news feeds optimization program has officially launched and the official Weibo announced that with data analysis and users’ reporting, it will block the display of the low quality content to improve user experience.
Last week, Weibo announced premium publisher program called WeMedia to encourage more unique and quality content creation on Weibo. We just found that Qihoo 360’s Wemedia platform is now fully integrated with Weibo WeMedia, who previously also pulls content from Wechat.