Qihoo 360 Technology has launched its own ad network which at the moment is more an affiliate network for its own products as it pays when a conversion is counted.
360 ad network currently promotes five products of its own:
- 360 security protection
- 360 anti-virus
- 360 browser
- 360 software pack
- 360 navigation
360 Navigation is the only one not based on pay per conversion but per thousand unique impressions (or CPM; the same IP is counted once per day).
As the network expands and matures, 360 will likely add in more products from other advertisers.
Qihoo 360 has intensified its competition with Tencent and Baidu during the past few years. It launched its own 360 Search service in August 2012 all of a sudden and it now has a usage rate and market share of 28% this Jun according to CNZZ.