Over 600 million internet users and an annual ecommerce revenue growth rate of 120%, makes China the fastest growing and soon-to-be the largest ecommerce market in the world.
In this Fleishman Hillard China report, sponsored by CDNetworks, readers will get a deeper understanding of e-commerce market and insights on how global retailers were able to achieve success.
Key topics explored in this report include:
- Characteristics of Chinese online shoppers
- Mobile & Social commerce in China
- Buyer preferred market places: TMall & Taobao
- China’s online payment platforms
- Keys to success in China’s e-tail market
The report also shares four key platforms in China:
- Marketplaces that provide companies with the tools to display and sell products through an online storefront. The largest marketplaces are Alibaba.com (chiefly B2B), Tao Bao (C2C), and TMall (B2C)
- Online retail sites such as Jindong Mall/JD.com (formerly 360Buy.com). These are basically online department stores that sell a variety of different branded goods.
- Online brands such as VANCL, an online apparel company. For a long time, VANCL sold only its own branded clothing. Recently it has begun selling other brands.
- Offline-to-online (O2O) commerce. Allows skeptical Chinese consumers to see and handle the merchandise in a physical store before they buy it online. Chinese B2C merchants Suning and Guomei exemplify the O2O model, which currently appears to be China’s most promising type of ecommerce.
You can click here to receive the report.