China’s local lifestyle service market grew by 37.5% to US$232.81bn in 2018. The online food delivery market reached US$20.78 billion market in the fourth quarter of 2018, an increase of 108% year-on-year. The local lifestyle service market totaled 1,575.57 billion yuan (US$232.81 bn) in 2018, up by 37.5% year-on-year. It was forecasted to getting as […]
O2O
[REPORT] China Shopping Behavior 2018; value growth of FMCG rebounded
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the “two-speed” phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. High-speed categories are steadily […]
Alibaba Tmall 618 in 2018; mid-year shopping promotion extended overseas
During “618”, offline traffic increased by 30% over the week prior, with online orders also jumping by 20%. Another partner retailer, Beijing’s Easyhome, a seller of furniture and home remodeling supplies, topped 100 million yuan (US$15.7 million) in sales by 1 pm on the first day of “618”, while Alibaba’s Fresh Hema saw sales increase […]
Developing effective retail strategies in China: online vs. offline
Online shoppers tend to be richer, younger, and better educated in China according to Nielsen. Close to 58% online shoppers reached the family income of over RMB 10,000. And, 64% are between 18 and 35 years old, comparing to 45% offline shoppers in the same age group. Preference of online vs. offline shopping According to […]
Understanding China’s Retail Trends in 2018
China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China. Looking back at Alibaba and Suning’s 2017, it is possible […]
Uniqlo’s Secret Recipe to Success on Alibaba Double 11
Uniqlo has been a sales leader on Tmall during Singles’ Day (Nov. 11th, or Double 11, major Chinese e-commerce event comparable to Cyber Monday in the US). This year’s 11.11 marks the 9th one held by Taobao and Tmall, and the 8th in which Uniqlo has participated; this year Uniqlo launched its 11.11 promotions in-store […]
China O2O market forecast 2017-2019
With the increasing utility and availability of mobile payment methods, store-based O2O commerce has experienced steady growth, with total sales of US$91.1 billion in 2016, a figure which is projected to reach US$143.6 billion in 2019. Online-to-offline (O2O) commerce has long been more prevalent in China than in the developed world, leading to China becoming […]
5 Trends of Chinese digital consumers
A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]
A quick & easy retail solution on WeChat Mini-Program
WeChat recently upgraded a store management feature, originally part of WeChat Official Account, to Store Mini-Program. Retailers can use this type of mini-programs directly. It costs almost nothing and requires no programming knowledge although the capability of Retail Mini-Program is limited.
Alipay integrates 6 bike-sharing apps, offering install-free experience
Starting on 29 April 2017, users can easily rent a bicycle from one of the six leading bike-sharing companies in China via Alipay without installing additional mobile apps.
Baidu launched a new analytics product for off-line stores
Baidu Tongji, or Baidu Statistics, announced an additional product “Store Statistics” for offline retail stores.
Nearly 60% of Chinese used mobile in-store to check prices
Nearly 60% of Chinese respondents said they used their mobile devices in-store to check and compare prices according to a study by JDA and Centiro.