China’s local lifestyle service market grew by 37.5% to US$232.81bn in 2018. The online food delivery market reached US$20.78 billion market in the fourth quarter of 2018, an increase of 108% year-on-year. The local lifestyle service market totaled 1,575.57 billion yuan (US$232.81 bn) in 2018, up by 37.5% year-on-year. It was forecasted to getting as […]
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the “two-speed” phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. High-speed categories are steadily […]
During “618”, offline traffic increased by 30% over the week prior, with online orders also jumping by 20%. Another partner retailer, Beijing’s Easyhome, a seller of furniture and home remodeling supplies, topped 100 million yuan (US$15.7 million) in sales by 1 pm on the first day of “618”, while Alibaba’s Fresh Hema saw sales increase […]
Online shoppers tend to be richer, younger, and better educated in China according to Nielsen. Close to 58% online shoppers reached the family income of over RMB 10,000. And, 64% are between 18 and 35 years old, comparing to 45% offline shoppers in the same age group. Preference of online vs. offline shopping According to […]
China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China. Looking back at Alibaba and Suning’s 2017, it is possible […]
Uniqlo has been a sales leader on Tmall during Singles’ Day (Nov. 11th, or Double 11, major Chinese e-commerce event comparable to Cyber Monday in the US). This year’s 11.11 marks the 9th one held by Taobao and Tmall, and the 8th in which Uniqlo has participated; this year Uniqlo launched its 11.11 promotions in-store […]
With the increasing utility and availability of mobile payment methods, store-based O2O commerce has experienced steady growth, with total sales of US$91.1 billion in 2016, a figure which is projected to reach US$143.6 billion in 2019. Online-to-offline (O2O) commerce has long been more prevalent in China than in the developed world, leading to China becoming […]
A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]
WeChat recently upgraded a store management feature, originally part of WeChat Official Account, to Store Mini-Program. Retailers can use this type of mini-programs directly. It costs almost nothing and requires no programming knowledge although the capability of Retail Mini-Program is limited.
Starting on 29 April 2017, users can easily rent a bicycle from one of the six leading bike-sharing companies in China via Alipay without installing additional mobile apps.
Baidu Tongji, or Baidu Statistics, announced an additional product “Store Statistics” for offline retail stores.
Nearly 60% of Chinese respondents said they used their mobile devices in-store to check and compare prices according to a study by JDA and Centiro.
JD.com GMV for the second quarter of 2016 increased by 47% to RMB160.4 billion (US$24.1 billion) from the core GMV (excluding Paipai.com) of RMB108.7 billion in the second quarter of 2015 according to JD.com.
In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
Offline merchants hoped to get more consumers and profits by accessing to the O2O platforms in China in 2015. Tier-3 and tier-4 cities have been a new expanding regions for the O2O platforms. Meituan maintained a prominent position in the less developed cities.