China retail market of cosmetics product was RMB333.86 billion (USD54.32 billion) in 2013 and it is estimated to reach over RMB700 billion (USD113.9 billion) in 2017 according to iResearch.
Chinese cosmetics retail value was RMB333.86 billion (USD54.32 billion) in 2013 and it is estimated to reach over RMB700 billion (USD113.9 billion) in 2017 with annual growth rate of 20.8%. iResearch believes that the reasons for stable growth are well-developing online shopping market and established flagship stores for cosmetics brands online, which have strengthened consumers’ trust to online shopping in cosmetics products.
Total value of cosmetics online was RMB8.35 billion (USD1.35 billion) in April 2014, with C2C platforms accounting for 63.0% (USD856.1 million), and B2C platform accounting for 37.0% (USD502.9 million).
On B2C platform, Tmall, Jumei and JD.com are top three ones in online cosmetics market with value USD218.1 million, 91.2 million, 42.3 million respectively, which accounted for 83.3% of the total value in April 2014 in China.
Counting the volume or value of China online cosmetics sales, skin care is the major category in online cosmetics market, accounting for almost two-thirds, followed by make-up products with more than 20%.
Mask and face cream with per customer transaction USD13.6 and 21.7 respectively, are the best sellers among skin care cosmetics on B2C platform in April 2014. iResearch analyzed that since face is the most important part of the body skin, people use facial mask and cream more frequently; and the price of facial mask and cream online has little difference with price on traditional market, so consumers can make use of online market’s advantage.
Cosmetics products with RMB50-100 range was the best seller, accounting for 33.7% of the sales volume of the cosmetics online in April 2014. Overall online sales value of cosmetics were driven by the middle and high-price cosmetics.
E-commerce sites, search engines and online community were the top three sources of cosmetics websites traffic. For vertical B2C and B2C with label brands, site navigation and web searching have the most powerful impact according to iResearch.
China’s top 20 cosmetics brands by total pageviews are:
The top 20 accounted 21.3% of the total pageviews in China cosmetics market.