China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]
71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11. 14 brands […]
In May 2018, the total retail sales of consumer goods reached 3,035.9 billion yuan (US$471.46 bn), up by 8.5% year-on-year (nominal growth rate), according to National Bureau of Statistics of China. Of the total, the retail sales of consumer goods of units above designated size reached 1,147.7 billion yuan (US$178.23 bn), increased 5.5%.
The Chinese government announced on May 30 that it will significantly lower import tariff on many consumer goods. Among them, the average tariff rate for detergents, cosmetics such as skin care and hair care products, and some medicine and health products will be cut from 8.4% to 2.9%.
23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China’s first consumption-oriented generation according to a joint report by CBNData and BoC Shanghai Branch published in October 2017. At the same time, they make up the largest internet user demographic and have very developed mobile […]
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
Amazon announced the results of China’s first Prime Day recently. Total number of orders on July 11 exceeded those on last year’s “black Friday.” Amazon China and Amazon overseas purchases and sales grew by almost 300% over last year, and the number of newly registered Prime users grew 60% over last year’s “Black Friday.”
Recently, French beauty product retailer L’Occitane is opening the first Café in mainland China (Nanjing). As the brand competition becomes more and more fierce, skincare brands have to develop various by-businesses to attract and maintain more customers. The L’Occitane Café in B1 floor of Nanjing Deji Plaza is still under decoration. The decoration enclosure plate […]
Cross-border online shopping of South Korea products saw fast growth in 2016 with Chinese consumers the fastest.
In the past 12 months, the makeup industry search queries increased by 93% y-o-y; as of March 2016, the searches on mobile devices reached 86%.
Retail sales in China’s skincare and cosmetics products market will grow at an average annual rate of 12.8% from 2016 to 2019, much higher than the global average of 6.0%, and will top RMB 287 billion (USD 44 billion) in 2019 according to Euromonitor International.