China retail market of cosmetics product was RMB333.86 billion (USD54.32 billion) in 2013 and it is estimated to reach over RMB700 billion (USD113.9 billion) in 2017 according to iResearch.
Some Chinese shoppers buy products on oversea online retailers, which will be delivered directly to their Chinese address. These group of users are commonly known as Haitao in China.
The turnover of Estee Lauder’s Tmall flagship store in June was nearly 10 million yuan, stimulating the off-line store sales at the same time. According to CCW.com.cn, there were a total number of close to one million visitors and over two million views on Estee Launcher Tmall store. Their products were bookmarked over 50 thousand […]
Estee Lauder launched their official online shop on Tmall on 21 May 2014 and the total sales reached about 3 million yuan on the first day according to leaked sales data online.