In a travel survey conducted by Tencent, 23% respondents said they “often” making hotel and/or air ticket bookings online while 34% “occasionally” do that. Slightly over half of China internet users are used to make travel bookings online.
According to Tencent’s research, 31% of people engaged considered online travel service more convenient and cheaper than service offline. Only 4% of them considered online travel more expensive than offline. 35% are worried about their safety about making bookings online. Safety issue is urgent to be solved in China O2O market.
Among all online travel companies in China, Qunar.com, Ctrip, eLong and LY.com are the most popular ones by total number of reached users nowadays. The total number of mobile internet users have reached 857 million in China, more and more users are likely to book online travel service on mobile device.