Mobile devices’ penetration, mobile network’s improvement as well as social network’s booming lead to rapid growth of mobile online gaming market in China.
The number of China’s mobile gaming users was already over 0.33 billion in H1 2014 and it is believed that there is still great potential in online gaming market with its rapid growth in users according to Nielsen. Total number of mobile gaming users on smartphones reached 190 million in 2013 according to iResearch.
In H1 2014, total revenue of China mobile online gaming market exceeded more than RMB12.52 million (US$ 2.03 million) with a an increase of 394.9% YoY. Large number of users as well as part of users’ paying habits for gaming contribute to good performance of China mobile online gaming market.
Leisure & mind, chess & card and strategy games are top three popular games favored by Chinese Internet users in 2013 and 2014.
According to Nielsen’s research, 47% mobile gaming users play games everyday and 88% of them log in gaming platform for many times per day. 94% of users play games for over 10 minutes each time. All above indicate that mobile gaming advertisements can effectively touch users.
69% of China mobile gaming users do not reject advertisement on mobile gaming platform and 51% of them can remember effective ads information.
Also read: China Mobile Gaming Market Snapshot in 2013