Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers’ web site dynamically. Baidu system will analyse internet users’ search intention and replace default ad copy with the dynamic search ads if it doesn’t match the search intention.
iResearch report showed that 54.1% China on-the-go mobile users who shopped online in 2012, used their computers for tracking their orders. But 60.4% users thought SMS was a better way for tracking their order. And on-the-go mobile websites couldn’t satisfy the customers’ needs yet.
Alibaba and Sina released “Weibo for Taobao” version on August 1, 2013. Before that, they had linked their accounts, and cooperated in various areas, such as exchanging and sharing their user data, online payment and internet marketing, etc. They combined social media and E-business platform to explore a totally new area: Social Commerce.
According to iResearch report in Q2 2013, China’s online shopping market turnover was about 437.13 billion yuan (USD 70.86 billion), increasing 45.5% compared to last year. As the National Bureau of Statistics of China report shows, the total retail sales of consumer goods reached 6.03 trillion yuan C(USD 977.5 billion) in Q2 2013, with 8.7% QoQ […]
Tencent announced that the number of Wechat oversea users hit 70 million one month ago. Now, Wechat’s oversea registered users break 100 million, up 100% compared with three months ago. Wechat monthly active users reached 235.8 million, with a 176.8% YoY increase. Besides, WhatsApps monthly active users reached 300 million.
The revenue of Top 100 Internet enterprises in China was over 200 billion yuan (USD 32.44 billion). The top three giants were Tencent, Alibaba and Baidu, their revenue together surpassed 100 billion yuan(USD 16.22 billion). Internet industry has been highly concentrated and has achieved economies of scale. The top 100 enterprises covered comprehensive industries. 90% […]
Tian Tian Ai Xiao Chu, Tencent’s first mobile gamewith both Wechat and QQ login support, was downloaded 20 million times in 3 days. The game is independent and separate from any other platform regarding acquisition of purchasable item/content. Users logged in with their Tencent’s platform accounts (either QQ or WeChat) are able to sync non-purchasing […]
Wechat monthly users surpassed Sina Weibo in Aug 2012, reached 82.9 million. It became the top social app in China. Weixin monthly users reached 158 million in May, 2013.