Four segments of China's outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers.
High-income Group: Experience Focused
This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch.
Managers at the middle level and above account for 33.8%. The average monthly household inc...
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